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Friday, February 18, 2011

Are You a 'California Gurl' (or Guy) in Training?



California Travel and Tourism Commission rewards its online training graduates with Katy Perry California Dreams concert tickets.

California Travel and Tourism Commission (CTTC) has launched the coolest Californian incentive to Australian and New Zealand travel agents to complete its online travel training program, California Expert.

Any graduating agents who complete the program via the online training site www.californiaexpert.travel and successfully graduate as 'California Experts' will be entered into a draw to win one of 20 double passes to see superstar Katy Perry live in concert when she tours Australia for her California Dreams tour in April/May 2011.

"We have tickets for Katy Perry concerts across Australia and New Zealand - some of which have sold out - and all agents have to do to be eligible to win is to complete all seven modules of the California Expert training program by March 31," says Tristan Freedman, CTTC's Australia/New Zealand Account Manager.

Part of a worldwide training program, "California Expert" was launched in October 2010 and is an effective learning tool for travel agents, designed to equip them with the highest level of California product knowledge and assist them to sell California to consumers. Awarded with a certificate upon completion, travel agents will find themselves armed with all the necessary tools and know how to sell California to their clients.

"It really is a fantastic training program. The different modules are a great way for agents to learn about the huge potential of California as a holiday destination. Not just Los Angeles and San Francisco, but the plethora of regional destinations such as Sonoma, Palm Springs and Lake Tahoe that are all just a short drive from those gateway cities," says Freedman.

To be eligible to win tickets to see Katy Perry agents need to go to www.californiaexpert.travel - click on the relevant country flag, register and complete the training by the end of March. All winners will be notified by email and will be posted in the travel media the week of April 4.

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The Expeditionist
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