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Wednesday, February 23, 2011

Keeping Up with the Travel Media

If you want to know how to work with the tourism and lifestyle media effectively then ask a travel journalist.

Leading travel journalist, Rachael Oakes-Ash, has developed a number of workshops specifically for tourism operators, in house marketers and public relations professionals. Her PitchIt2Me series of PR training for the tourism industry will be in Sydney and Melbourne this March.

The world of traditional travel reporting has changed and understanding which PR strategies work and which ones are obsolete will help your tourism product stay ahead of your competitors. PitchIt2Me has surveyed the travel media for you with surprising results that will change the way you promote your tourism product or client.

PitchIt2Me has trained delegates from Abercrombie & Kent, Hilton Hotels, Vail Resorts, Huka Retreats, Leading Hotels of the World and more. Choose from the original half day Pitch It To Me workshop for a comprehensive overview of tourism PR and travel media or focus purely on press releases in the Write On workshop. If pitching to media is a challenge then the So You Think You Can Pitch workshop will get your voice heard every time.

For more information on the Sydney workshops on March 22 and 24 and the Melbourne workshops on March 30 and 31 visit or email

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The Expeditionist

The Expeditionist
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