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Wednesday, February 2, 2011

Shangri-La Hotel, Sydney Wins HSMAI Adrian Award

The Hospitality Sales and Marketing Association International (HSMAI) honours Shangri La Hotel, Sydney with the Bronze Adrian Award for website excellence for the hotel's winning entry in the annual Adrian Awards competition for Shangri-La Hotel, Sydney won for its website design, creativity and ease of use, as well as for its performance in attracting and converting online shoppers.

The Adrian Awards is the worlds most renowned and prestigious marketing competition specifically tailored for the hospitality and travel industries and this year's event attracted over 1,000 entries from around the world. Shangri-La Hotel, Sydney received the award during the Adrian Awards Gala in New York on 31 January 2011.

"We are excited to be recognised among the elite group of Adrian Award winners this year. Our website is a primary source of business, and its success is driven by our ability to provide an engaging, intuitive user experience that reflects the style and true character of the Shangri-La Hotel, Sydney," said Joanna Keogh, the hotel's director of communications.

The award is a result of Shangri-La Hotel, Sydney's partnership with TRAVELCLICK, the premier digital agency for the global hotel industry. TRAVELCLICK worked with Shangri-La Hotel, Sydney to create a compelling, results-generating hotel website designed around the hotel's individual value proposition and the unique needs of its online shoppers.

For enquiries and reservations, please contact Shangri-La Hotel, Sydney on (61 2) 9250 6000, e-mail or visit

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 70 hotels under the Shangri-La and Traders brands with a rooms inventory of over 30,000. Shangri La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand and the United Arab Emirates. The group has a substantial development pipeline with upcoming projects in Austria, Canada, mainland China, India, Macau, Malaysia, Philippines, Mongolia, Russia, Qatar, Sri Lanka, Turkey and United Kingdom. For more information and reservations, please contact a travel professional or access the website at

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The Expeditionist

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