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Friday, February 18, 2011

Starwood Hotels & Resorts and Fisherman Harbour Company Limited Sign Agreement To Develop Four Points By Sheraton And Aloft Hotels In Patong In Phuket



Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces that it has reached an agreement with Fisherman Harbour Company Limited to develop Four Points by Sheraton and Aloft hotels in Patong in Phuket, Thailand. Both the hotels are scheduled to open in 2014.

Four Points by Sheraton with its timeless and stylish comfort offering, has proved a huge hit for Starwood worldwide, because of the "halo" of the iconic Sheraton brand. While Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry, is Starwood's design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in
hotel history.

"Starwood has responded to Thailand's need for mid-market lodging by working with proven development partners to open best-in-class hotels throughout this dynamic market," said Wayne Buckingham, Regional Vice President, Thailand, Vietnam and Cambodia. "We are delighted that our expansion plans are going from strength to strength in Thailand with
the signing of Aloft and Four Points by Sheraton Hotels in Patong, Phuket.

"We are delighted to have Starwood on board for our two upcoming hotels. The process of selecting and appointing the hotel operators has been well assisted by the CB Richard Ellis team in Phuket. We are upbeat on the hotel market in Patong and believe both Aloft and Four Points by Sheraton brands are good match for the location. Patong lacks mid-tier international branded hotels which offer both affordability and quality." Said Mr. Wittaya Thaweewongsap, Owner, Fisherman Harbour Company Limited

"With Phuket International Airport undergoing a major expansion which will double its capacity, we are confident about the future of Phuket's hotel market. The airport expansion will also help generate growing tourists demand in the mid-market and those looking for quality and value for money accommodation which both Aloft and Four Points by Sheraton deliver," said Ms. Khanitha Jarukirati, Associate Director of Investment and Resort Land at CB Richard Ellis.

Four Points by Sheraton Patong
Located 800 meters from Patong, situated across the Jungceylon shopping complex which is one of the biggest shopping center in Phuket, the hotel will feature 290 comfortable and stylish guest rooms and all the amenities guests need to travel the way they like, for a great price. The guest rooms will be minimum size of 35 square meters of which approximately 15 percent of the room inventory will have direct pool access. The hotel will boast an array of facilities and amenities including 4 food & beverage outlets, which will offer all-day dining, a beer bar featuring great local craft beer, courtesy of the brand's signature Best Brews® program. In addition the hotel will also feature a spa, gym with state-of-the-art equipment, an outdoor swimming pool and a Kids Club. The hotel is scheduled to open on January 1, 2014.

Aloft Patong
Aloft Patong will offer an ideal location at the southern end of Patong; 600 meters away from Patong beach, less than 5 minutes' drive from the Jungceylon shopping center, and a 10-minute drive away from Karon and Kata. The new Aloft will offer 300 guest rooms with a minimum size of 30 square meters, 3 food and beverage outlets, including the signature grab
and go deli (re:fuel) and the w xyzsm bar. The hotel will also offer feature flexible meeting space, an outdoor pool, and Kids Club for the young guests. Aloft is scheduled to open in July 2014.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


About Fisherman Harbour Co.,Ltd.
Fisherman Harbour Co., Ltd is owned by Mr. Wittaya Thaweewongsap, a successful entrepreneur in retail, hotel and real estate developments in Patong. His key developments are OTOP Shopping Centre Patong and Centra Ashlee Hotel Patong which opened in December 2011. His future projects include Aloft and Four Points by Sheraton in Patong, opening by 2014 and Fisherman's Harbour, his latest integrated development to be located on 78 rai of prime land in Patong which will comprise 6 hotels, an international convention centre and 2 condominium projects.


About CB Richard Ellis
CB Richard Ellis Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world's largest commercial real estate services firm (in terms of 2009 revenue). The Company has approximately 29,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide.

CB Richard Ellis established an office in Bangkok in 1988, followed by its Phuket office in 2004. CB Richard Ellis (Thailand) Co., Ltd. has grown to be a leading real estate services provider, offering strategic advice and execution for sales and leasing for all types of property, property and facilities and tenancy management, valuation and advisory, and research and consulting. In addition, CB Richard Ellis offers CBRE Hotel services focused exclusively on hospitality including strategic direction and operational advice, which may include positioning the property for sale, selecting the appropriate brand, evaluating management agreements and valuation and advisory services. For more information, visit the company's website at www.cbre.co.th .

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