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Monday, January 9, 2012

Experience a taste of South Africa at AIMEs Globe restaurant in 2012

Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) welcome South African Tourism as the 2012 sponsor of Globe, the show's restaurant and meeting hub – a move that will give attendees the opportunity to sample South Africa's unique cuisine.

Globe's centrally located dining venue will give AIME's attendees an opportunity to experience a true taste of the country's traditional and modern flavours through its carefully tailored food and wine menu.

The restaurant also offers a comfortable dining atmosphere where delegates can socialise with fellow attendees and discuss future business opportunities.  For the first time attendees will be able to pre-book tables at certain times in the Globe restaurant, providing a quality dining experience in which to entertain clients.  Table service will also be provided this year.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said she is looking forward to having South African Tourism on board as the restaurant sponsor for the 2012 event.

"This is the perfect way to give attendees at AIME an authentic sample of the exceptional gastronomy South Africa has to offer," Ms de Swart said. 

"It is also an example of a way that exhibitors can further build on their branding opportunities at the event to promote their products and services. Globe is the central meeting location on the show floor and through its sponsorship, South African Tourism can really make its presence felt and introduce an element of their culture to a large number of attendees."

The Globe menu will include South African favourites such as Bobotie, a slow-braised mince, lightly curried with sultanas and topped with saffron custard, served with potato mash and dried fruit chutney, as well as Boerewors, traditional BBQ sausage with chakalaka sauce. Dessert fans will love Koeksisters; plaited syrup-coated doughnuts with toasted coconut.

A selection of South African wines will also be available.

Lalie Ngozi, General Manager (Australasia) of South African Tourism said, "South African Tourism is proud to be sponsoring the Globe restaurant at AIME 2012. This is our way of showing the Asia-Pacific region that South Africa is closer than you think, and the show's attendees can enjoy a succulent meal fused with our flavours of South Africa along with the finest wines from a variety of top wine regions; all in the Globe restaurant.

"We've tried to make the dining experience at AIME more than just another meal. So when attendees of AIME are dining at Globe in 2012, they will be sampling a true taste of South Africa and our culinary offering, which is one of the many reasons why your next MICE event should be brought to South Africa," Ms Ngozi said.

For more information about visiting or exhibiting at AIME 2012, visit

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