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Monday, February 4, 2013

Sofitel to open four new hotels in Asia Pacific in 2013


Sofitel So Singapore
Sofitel Luxury Hotels has announced plans to open four new properties in Asia Pacific this year, further strengthening the brand across the region. The new openings will bring Sofitel’s regional portfolio to 42 hotels in operation. Sofitel’s Asia Pacific expansion is part of the company’s plans to be present in all of the world's major cities, with a target of 150 hotels by 2015.

The four openings include Sofitel Shenyang Lido on the famous Qingnian Street, the most bustling commercial boulevard in the heart of the city, Sofitel So Singapore, the first Sofitel hotel in Singapore located in a heritage building, Sofitel Bali Nusa Dua, a lavish beachfront retreat in Nusa Dua, one of the Bali’s most affluent addresses and Sofitel Shanghai Jing’an, a 590-room flagship hotel in the historical Jing’an district of Shanghai.

“Sofitel has long been recognized for delivering the utmost in elegant hospitality and artistry based on our French heritage and collaboration with famous architects and designers. Asia Pacific is a key region for us and we aim to expand our luxury footprint here with another 12 properties committed to be in operation by 2016,” said Markland Blaiklock, Senior Vice President, Sofitel Asia Pacific. “Our recent signings demonstrate our commitment to the region, and our four upcoming openings in 2013 will help reinforce Sofitel’s positioning as the luxury French brand of choice.”

Sofitel also has plans to grow its presence in India and China over the next two years. It aims to sign another 5 properties in India by 2015, and has 10 projects currently under construction in China, expanding its foothold in both tier one and tier two cities.

The group signed four new hotels last year in key cities including Bali (Sofitel Bali Nusa Dua Beach Resort), Guiyang (Sofitel Guiyang), Shenyang (Sofitel Shenyang Lido) and Wellington (Sofitel Wellington).

Sofitel Bali Nusa Dua Beach Resort
Sofitel Bali Nusa Dua

Scheduled to open in September 2013, Sofitel Bali Nusa Dua Beach Resort will introduce its brand blueprint that combines French luxury with the essence of local tradition to one of the world’s most sought-after holiday destinations.

A lavish beachfront retreat in Nusa Dua, one of the island’s most affluent addresses, Sofitel Bali Nusa Dua Beach Resort will be located 40 kilometres from Denpasar, the provincial capital of Bali, and is poised to set international standards in resort hospitality with the brand’s hallmarks of service and quality excellence.

Sofitel Bali Nusa Dua Beach Resort will have 415 rooms including 17 private villas. The hotel will also have a ballroom, five meeting rooms, a multi-function room, three restaurants, a bar and lounge plus wellness facilities. Guests will be able to relax in the infinity pool, get active at So FIT, the state-of-the-art fitness centre equipped with a range of innovative activities, or rejuvenate at So SPA, Sofitel’s spa concept offering a selection of the best and most effective treatments combined with refined French cosmetology.

Sofitel Guiyang

At 57 storeys high, the new Sofitel Guiyang will become the city’s tallest building and landmark. Guiyang is the provincial capital of Guizhou Province as well as a major city in South West China, and has long been the manufacturing base of Mao Tai, the most well-known national spirit of China. The new 231-room hotel in the burgeoning city of Guiyang is set to open end of 2014.

Set to become an iconic business hotel in Guiyang, the Sofitel Guiyang will feature 231 spacious hotel rooms and suites, three restaurants including a roof-top all day dining restaurant, two bars, a dividable ballroom, five inspired meeting rooms of varying sizes, the group’s signature So SPA, fitness centre So FIT, and a swimming pool. It will also have a Club Mill├ęsime executive lounge, complemented by a fully equipped business centre, and 100 parking stalls.

Sofitel Shenyang Lido

As the leading luxury hotel in Shenyang, the Sofitel Shenyang Lido features 590 spacious hotel rooms and suites, four restaurants, two bars, two ballrooms, five meeting rooms, a Spa, a fitness centre, a swimming pool, a table tennis room, a squash court and 30 parking stalls. It will also have an executive lounge, which will be complemented by a fully equipped business centre.

Sofitel Shenyang Lido will be the ideal choice for leisure and business travellers with its prime location on the famous Qingnian Street, the most bustling commercial boulevard in the heart of the city. The hotel is also conveniently located within close proximity to new and modern office buildings, government agencies, shopping malls and International Exhibition Centre, at the gateway point entering the city centre. For those wishing to visit the city’s many tourist attractions, the Imperial Palace, along with other popular sightseeing attractions, are all reachable in a 30 minute drive, while Shenyang Taoxian International Airport is approximately 20 minutes away.

Sofitel Wellington
Sofitel Wellington

Sofitel Wellington, the third Sofitel in New Zealand and the first in the nation’s capital, will open in mid-2014. Located on Bolton Street, in the centre of the city, Sofitel Wellington will be within walking distance of Parliament House, the Te Papa Museum of New Zealand, the harbour and a great selection of boutique shops, restaurants and bars.

With Sofitel’s strong affiliation with the arts, the hotel will play an important role in the capital’s thriving creative scene, with Wellington’s famous theatres and museums.

The Sofitel Wellington will have 130 rooms and 15 suites. It will also boast a ground-floor restaurant that will showcase the best local produce and wines from the surrounding Hawkes Bay, Malborough and Martinborough regions as well as a good selection of French and imported wines.

Sofitel Wellington will also feature excellent function and meeting rooms including a 120-square metre conference room and two smaller meeting rooms. In addition, the Sofitel will feature a fitness centre and an indoor pool.
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