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Friday, May 31, 2013

Cunard Line Contest Offers Travel Agents $100,000 in Funding for Most Innovative Marketing Campaigns

Cunard Line announces the “Cunard 100 Grand Giveaway,” a contest to support the Line’s prized network of Travel Agents with funding for their most innovative ideas for marketing campaigns.

The contest will award a grand total of $100,000, dispersed as two $10,000 Grand Prizes and sixteen $5,000 prizes.

Plans must focus on one or a combination of the following key offerings:  Transatlantic Crossings beginning this year through June 2014, 2014 Europe Voyages, 2014 World Cruises, Liners and/or Segments and Regional Voyages, or Grills Suites.

Entries should detail the campaign’s travel destination, theme, how funds would be spent, and how ideas would be disseminated throughout one or more marketing channels (e.g., direct mail, email, newspaper and magazine advertising, radio, banner advertising, local consumer travel show, cruise night, etc.).  Agents with a qualified database can propose using Cunard’s branded postcards or collateral material to send with a cover letter from their agency.

To enter, Travel Agents must complete and submit a contest form by midnight (12:00am PT), 28 June 2013.  All entries will be reviewed by the Cunard Executive Committee, including President and Managing Director Peter Shanks; Executive Vice President for Sales, Marketing and Customer Service Jan Swartz; Vice President of North America Stanley Birge; and North American Vice President of Sales Brian O’Connor.

Entries may be submitted by filling out the simple one-page entry form located on

Winners will be notified by 17 July 2013 and announcements will follow on OneSource.  Funds must be used on the approved marketing plan by 30 November 2013.

For additional details, please visit or call Cunard toll-free at 1-800-528-6273.
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