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Friday, May 24, 2013

Sydney’s iconic Harbour Bridge lights up in exclusive preview

More than 100,000 LEDs were ablaze in a kaleidoscope of colour on the Sydney Harbour Bridge tonight as the NSW Deputy Premier and Minister for Trade and Investment, Andrew Stoner,previewed the iconic structure’s highly anticipated interactive light installation, a new spectacular addition to this year’s Vivid Sydney, ahead of the festival’s opening night on Friday 24 May.

A world-first immersive projection following a collaboration between Vivid partner, Intel Australia, and Sydney-based lightwork innovators 32 Hundred Lighting, extends the Vivid Light Walk across the harbour into the North Sydney precinct for the first time.
Vivid Sydney DP Harbour Bridge
The Deputy Premier illuminated the western face of the iconic structure in a colourful rainbow of bold pinks, reds, blues and greens from an interactive touchscreen located on the Luna Park boardwalk. He was joined by Kate Burleigh, Managing Director Intel Australia & New Zealand; North Sydney Mayor Jilly Gibson; and Iain Reed from 32 Hundred Lighting.

“Vivid Sydney has created a historic moment for Sydney - showing the magnificent Sydney Harbour Bridge in a way never seen before and for visitors to interact with one of our most iconic structures, every night of the 18-day festival,” Mr Stoner said.

“The extension of the Vivid Light Walk in collaboration with Intel is an exciting and ambitious expansion of Vivid Sydney, and one that will allow more people than ever before to experience this wonderful Winter event, with a multitude of viewing points on both sides of the harbour including Luna Park in North Sydney, Lavender Bay, Balmain, Walsh Bay and Observatory Hill.”

From 6.00pm to midnight every night, between 24 May and 10 June, spectators will be able to choose the scene and colour of the projection beamed along the upper and lower arches and the road deck of the western face of Sydney Harbour Bridge.The installation features 100,800 individual programmable LEDs and a state-of-the-art custom-designed software program.

“In only few short years Vivid Sydney, which is owned and managed by Destination NSW, the State’s major events and tourism agency, has grown to be the largest festival of light, music and ideas in the Southern Hemisphere.  In 2013 we have raised the bar once again to showcase Sydney in its best light to attract more visitors from overseas and interstate, and promote Sydney’s world-class creative industries,” Mr Stoner said.

Kate Burleigh, Managing Director, Intel Australia & New Zealand, said: “Painting the Sydney Harbour Bridge through the touch of a remote computer screen is a perfect example of how creativity, innovation and powerful technology go hand-in-hand to deliver a unique, world-first feat.

“It’s amazing experiences like these that really showcase what is made possible with Intel inside. We’re thrilled to be partnering with 32 Hundred and Destination NSW on bringing the bridge to life at Vivid this year and playing a part in expanding Vivid Sydney.”
Destination NSW CEO, Sandra Chipchase, said more than 550,000 people were expected to attend Vivid Sydney this year, and with the addition of Destination NSW’s special free Vivid Sydney Harbour Shuttle ferry operating between Kirribilli, Walsh Bay and Darling Harbour from 6pm-midnight every night, the event was more accessible than ever before.

“Vivid Sydney is a fantastic, free, all weather family-friendly event that is well worth a two night visit.  It delivers festivalgoers a spectacular and colourful wonderland of creativity, and we have worked hard to develop a number of innovative ways for everyone to enjoy the whole event,” Ms Chipchase said.

“In addition to the new Sydney Harbour Bridge light installation, Vivid Sydney features the longest ever Light Walk, running for 18 days across Circular Quay, The Rocks, Walsh Bay and now into Darling Harbour with Vivid’s dazzling Aquatique water theatre show with fountains, pyramids and projections amazing audiences on the hour, every hour.”

Stills and broadcast quality video are available fromhttp://www.vividsydney.com/media-centre/
The full Vivid Sydney program is available at http://vividsydney.com
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