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Tuesday, June 11, 2013

Starbucks Carriage to Open on Swiss Trains

The Swiss Travel System has announced their collaboration with Starbucks to launch their first ever Starbucks carriage in September later this year. The move is to further enhance the Swiss Federal Railways - SBB's onboard catering and restaurant services to better cater to local and international rail travellers.


Speaking at the Swiss Travel Mart recently, Isabella Ignacchiti Drüeke, Market Manager North America & International Media Development, said SBB is committed to continuously improve its services to ensure travellers feel at home when travelling around Switzerland by rail and that this new evolutionary concept aims to do just that.


"Starbucks is a familiar and well-known brand around the world." she said. "We believe this collaboration will further add value to our train journeys and help travellers feel more comfortable onboard our vast rail services."


The Starbucks campaign on SBB will run for nine months with the first roll out in September and the second in Q1 of 2014. Starbucks Coffee machines are Swiss made.


Director of Switzerland Tourism Australia, Evelyn Lafone, added that while Aussie travellers to Switzerland are well acquainted with the use of the Swiss Pass and the railway system, this new partnership adds another element of familiarity to the service, especially among the younger and new travellers to the country.


"The Swiss railway system is something we are extremely proud of, but more importantly for travellers, it is highly efficient and convenient," she said. "Often, we receive feedback from travellers and operators saying the service is one of the most efficient in the world, that the Swiss Pass is reasonable priced and families enjoy the fact that their under 16 kids can travel for free."


According to the Swiss Travel System, more and more Australians are using the Swiss Pass to travel around Switzerland. With unlimited travel on all public transport throughout the country, a 50% price reduction off most mountain railways and cableways as well as free admission to more than 470 museums in the country, the average growth in the Swiss Pass sales to Aussie travellers is a healthy 21% each year.


A current promotion is the free travel day with the Swiss Pass 4+1, where holders of a 1st class 4-day Swiss Pass, Saver Pass or Youth Pass will receive an extra free day of travel. The travel period for this is 1 November – 31 December 2013 and prices start at AUD416.


On 1 September, a brand new two day Swiss Flexi Pass will be launched, entitling travellers to travel by train, bus and boat on any two days within one month from AUD223. The travel period for this Pass is from 1 September 2013 – 31 May 2014.


For more information on the Swiss Travel System, visit


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The Expeditionist
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