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Saturday, June 29, 2013

Swire Hotels announces the opening of EAST Miami

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Swire Hotels announces the opening of EAST, Miami at Brickell CityCentre, Swire Properties Inc.'s US$1 billion mixed use development in Miami's downtown financial district in 2015.  It will be the hotel group's first property in the United States and the third hotel under the EAST brand, after the successful opening of EAST, Hong Kong in Island East in 2010 and EAST, Beijing last year at INDIGO, Beijing.

Designed by Miami-based Arquitectonica and New York-based Clodagh Design as the interior designer, EAST, Miami will offer 263 rooms and 89 serviced apartments. Created for travellers looking for a relaxed, convenient and contemporary environment, EAST will feature a paperless check-in and check-out experience and a one-stop front-desk Guest Experience team. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, a feature pool, a fitness centre and treatment rooms.

"Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen," said Stephen Owens, President of Swire Properties Inc., "due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels' EAST for our flag."

Brian Williams, Managing Director of Swire Hotels said "We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travellers in Miami whilst complementing Brickell CityCentre's offerings."

Swire Hotels recently announced the opening of The Temple House in Chengdu, China which will be the group's fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong.

About Swire Hotels

Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a characterful experience for travellers who seek individuality, style and personalised service.

The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009.  The Temple House will open in Q4, 2014 in Chengdu.

Swire Hotels opened a 345-room lifestyle business hotel called EAST, Hong Kong in Hong Kong's Island East on 25 January 2010. The 369-room EAST, Beijing, located within INDIGO in Jiangtai, opened in September 2012. EAST, Miami, offering 263 rooms and 89 serviced apartments, will open in Brickell CityCentre in 2015.

Swire Hotels has launched a new collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The first hotel in the collection, The Montpellier Chapter, Cheltenham opened in 2010. The second hotel, The Magdalen Chapter, Exeter opened in June 2012.

About Swire Properties Inc.

Swire Properties Inc., established in Miami since 1979, is one of South Florida's leading international developers of urban office, hotel and condo real estate. Known for its $1 billion master‐planned development of Brickell Key along the Miami River in downtown Miami, Swire continues to shape the Miami skyline with its latest project, Brickell CityCentre, a landmark $1.05 billion mixed‐use development comprising a gross floor area of 5.4 million square feet including office, residential, hotel, retail and entertainment space and underground parking. The Company is a wholly-owned subsidiary of the publicly-listed Swire Properties Limited based in Hong Kong.

 

 

 

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