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Friday, July 19, 2013

Sultanate of Oman Tourism Launches TVC campaign with Adventure World; 71% Increase in Australian visitors in 2012

The Sultanate of Oman Tourism have launched a TVC campaign with Adventure World. The 30 second TVC will be shown nationwide across Palace, Hoyts, Village and Greater Union cinemas in Australia and New Zealand, with the aim being to entice the audience members to visit Oman with the destinations tag line “Beauty Has An Address ~ Oman”.

The Sultanate has experienced a significant growth in the number of visitors, with a 71.2% increase in the number of Australian visitors between 2011 and 2012 alone. Cruise passengers in 2012 rose to over 256,721; this will only increase upon the completion of the dedicated cruise terminal in Muscat Harbour. 

With the ongoing development of the tourism infrastructure, expansion of Oman's airports and integrated tourism complexes (ITCs), the Sultanate hopes to increase the share of Oman-attractions-Al-Alam-Palacetourism in the gross domestic product (GDP) to 3 % inline with their Vision 2020. Mona Tannous, Manager, said:
“Oman has made massive investments in the industry and we are working on many different initiatives. A few of the major projects under development are: ITC projects such as the Salalah Beach Complex with the opening of Rotana Villas in 2014; the Oman Convention and Exhibition Centre (OCEC), and the opening of the Alila Resort at Jabal Akhdar in June 2014.”

Oman Tourism is delighted with the Adventure World partnership as they have been a long-standing wholesale partner offering the most extensive range of packages for Oman in the region. Adventure World is currently offering four specially tailored packages showcasing the beautiful diversity of the country, varying from 3-day tours to 13-day tours, from $1,168 per person. Conditions apply, for more information visit:

To celebrate the launch of this campaign, Oman Tourism is giving away 8 move passes to 8 lucky individuals. Simply in 25 words or less, explain what makes Oman so beautiful. 

Email, To enter you must be over 18 and an Australian citizen. Hurry, entries close on Wednesday, 7 August at 5pm.

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The Expeditionist
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