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Wednesday, August 7, 2013

Boom for Hurtigruten as over-heated Brits head to the Arctic!

Hurtigruten, who offer voyages along the Norwegian coast and into the Arctic Circle, are reporting a 50% rise in bookings made so far in July, compared to the same period last year.
Snow-capped mountains of Spitsbergen

Kathryn Beadle, managing director commented “Maybe it is the images of polar bears and snow-capped mountains that are appealing to people as they sit in sweltering offices, but it is quite ironic that as soon as the weather warmed up, so did bookings to the Arctic.”

She continues “The soaring temperatures in the UK have led to holidaymakers considering a break somewhere cooler this summer, but in particular we have seen a large growth in the number of people booking Northern Lights trips towards the end of the year. My guess is that they are giving their annual beach holiday a miss this year and saving their holiday time for something a little different.”

The company still has some early booking offers available for the remainder of 2013 and early 2014 trips to the Northern lights. For more information email Discover the World Marketing on Playful Polar Bearshurtigruten@discovertheworld.com.au.

Hurtigruten
Hurtigruten is a world leader in expedition cruising, sailing to the most remote of destinations – including Antarctica, Greenland and the Arctic’s Spitsbergen – as well as year round voyages along Norway's coast and Europe in the spring. The company’s fleet of 12 intimate ships, which each carry 254 to 1,000 guests, allows guests to enjoy unique destinations in a relaxed atmosphere.

Hurtigruten is a world leader in expedition cruising and is represented in Australia by Discover the World Marketing.

For more information, contact Discover the World Marketing, 1800 OCEANS (1800 623 267) or email retailres@discovertheworld.com.au
Seek the Northern Lights from deck
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