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Friday, January 3, 2014

Devil’s Pool - Livingstone scoops top 10 award

The “Devil`s Pool” in Livingstone, Zambia, has been ranked as one of the top 10 best natural swimming pools in the world.

The top 10 award has been given by TripAdvisor, a highly-respected and widely-consulted travel search engine and directory.

The “Devil`s Pool” is at the top of the list ahead of nine other natural pools around the world including the Havasu Falls in the USA and the Blue Lagoon in Iceland.

Commenting on the news, Zambia Tourism Board Director of Marketing Mato Shimabale said the award was a big endorsement for Zambia`s tourism.

“Tripadvisor is one of the biggest authorities in the travel industry with over 60 million hits per month, offering a search engine and directory that matches hotels with flights, holiday destinations and packages, and provides more than 60 million consumer reviews to help travelers plan their trips. Therefore, to be ranked in the top 10 in the world by such an authority is to get the highest accolade that any country can wish for,” said Mr. Shimabale.

Mr. Shimabale has further urged both the local and international tourists visiting Livingstone to ensure that they add Livingstone Island on their itinerary as it is a unique experience that can only be found on the Zambian side.

The “Devil`s Pool" is a naturally-formed pool of water on the edge of the mighty Victoria Falls accessed through Livingstone Island on the Zambian side. The island also marks the site where Scottish explorer and missionary Dr. David Livingstone first sighted the Victoria Falls and verbalized the now famous line, “Scenes so lovely must have been gazed upon by angels in their flight.”

Livingstone Island (and the “Devil`s Pool” in particular) has lately become a global attraction with 30 million hits on You Tube and other international social media outlets.

At the recently-held UNWTO General Assembly in Livingstone, First Lady Christine Kaseba and Tourism and Arts Minister Hon. Sylvia Masebo were among Zambia`s prominent personalities who took several guests to Livingstone Island as part of the country`s strategy to market this special tourism product to an international audience.
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