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Wednesday, February 26, 2014

100,000 Tour Guides, 1 Journey of a Lifetime


Inspired By Iceland Launches Search for the Worlds Most Intrepid Tourist

Inspired by Iceland has today launched a global search for the 'World's Most Intrepid Tourist'.  The unique opportunity will offer one individual the chance to win a place for them and a friend on the ultimate Secret Tour ofIceland, a magical 7-day tour that will see them travel across the country, uncovering its best kept, most colourful and often surprising secrets as they go.

The intrepid tourist will follow a surprising and secret itinerary curated by Iceland's 100,000 strong army of Facebook fans, who over the next two weeks, are invited to submit their very own Iceland secret, with a chance that it may be used on the ultimate secret tour itinerary.
Inga Hlín Pálsdóttir, Director for Tourism & Creative Industries at Promote Iceland said, "Iceland is a country full of wonderful places to explore. We're looking for someone with an open mind to come and discover the joy of Iceland's secrets and help us share them with the world. We’ve already had a astounding number of secrets shared through social media and are looking forward to bringing these to life."
The winner will be joined by a film crew who will capture the discoveries along the way, documenting Iceland's most inspirational, cultural and geographical secrets as they are discovered.
The Secret Tour of Iceland comes as part of Share the Secret, the latest creative drive from Inspired by Iceland, the countries annual tourism initiative. The campaign draws on local knowledge to reveal some of the country's hidden treasures by encouraging Icelanders and tourists to share their secrets and offer visitors the opportunity to discover unique experiences around the country.  The past 5 months has seen the world share its secrets about Iceland.  Now it's time for one lucky person to discover them for themselves.
The 'Secret Tour of Iceland' will form the basis of a short film created to celebrate Iceland across the world. Made by Promote Iceland, it will be aired exclusively online in April 2014.
People can enter to win the title of 'World's Most Intrepid Tourist' by answering the question 'Why do you want to discoverIceland's secrets?'.  To enter visit http://www.facebook.com/inspiredbyiceland.  Terms and conditions apply. Competition closes on the 7th of March 2014. Winners must be able to travel for 6 nights from the 14th - 20th of March 2014.
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