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Sunday, February 16, 2014

helloworld new marketing campaign

helloworld's outdoor advertisement
helloworld's print advertisement.

Today, helloworld announces the nationwide launch of a new integrated marketing campaign inspiring Australian travellers to say "hello" to helloworld.

The integrated campaign covers a vast range of marketing activity, including two TVCs which air on metropolitan and regional TV tonight [Sunday, 16 February]. The TVCs are supported by press, billboards, digital, search engine marketing, social media and through exclusive promotional offers from helloworld preferred partners. The campaign will run for five weeks.

Rob Gurney, CEO at Helloworld Limited, says the campaign highlights helloworld's ability to provide Australian travellers with unparalleled convenience through helloworld's range of booking options, industry-leading service and the best value, tailor-made holidays.

"helloworld's network of independently owned and operated stores gives travellers across Australia the opportunity to research, plan and book their next travel experience at their own pace and in a way that's most convenient for them. Customers can visit one of our stores, search online, or call us. We offer a totally flexible way to book travel," says Mr Gurney.

Mr Gurney says that most Australians are now back at work after their summer break and thinking about their next holiday.

"The Christmas holidays are already a distant memory but with great deals available at helloworld in February, summer doesn't have to end. helloworld customers can choose a holiday that suits them. With our incredible promotional fares to Europe, cruises to New Zealand or package deals to Bali, we have something for every kind of traveller and budget."

helloworld's new TVCs, which will debut on both the Seven and Nine television networks tonight, challenge travellers to let helloworld's travel experience make every experience extraordinary.

"helloworld offers travellers a better booking experience whether they visit their local store, log on to or call us on 13 14 15," says Mr Gurney.

"With more than 40 years of travel experience, your perfect holiday begins with helloworld."

To see helloworld's latest deals on flights, hotels, tours, cruises and more, visit or subscribe to our mailing list.

About helloworld:

helloworld is a nationwide network of independently owned and operated stores, offering Australian travellers unparalleled convenience, industry-leading service and the best value, tailor-made holidays.
helloworld has been creating lasting travel memories for more than 40 years through the Harvey World Travel, Jetset Travel, Travelworld and Travelscene American Express brands.

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The Expeditionist

The Expeditionist
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