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Monday, March 31, 2014

London Cycle Hire bikes go yellow as countdown to Tour de France begins

To mark the occasion, the Mayor has released 101 special-edition yellow Cycle Hire bikes into general circulation across London. The 101 yellow bikes, which represent the 101st Tour de France to take place, will be available until the Tour arrives in London on the 7th July 2014.

With around 10,000 Cycle Hire bikes covering over 100km² of the capital, users have just over a 1 in 100 chance of hiring one of the special yellow bikes.
The Mayor of London, Boris Johnson, said: “Much like the clamour for the golden tickets in Charlie and the Chocolate factory people across the capital will now be on a frantic search for these beautiful yellow bikes. I am sure Londoners will share my excitement at once again welcoming the Tour to London. Go find a yellow bike and dream of whizzing along the Champs-Élysées wearing the 67528-300x169Yellow Jersey. Chapeau!”
Cycling fans are expected to turn out en masse to see the Tour de France when it reaches London on 7th July 2014 as part of a three-day visit to Britain. 200 riders will set out from Cambridge, entering London through Epping Forest before completing a circuit of the Queen Elizabeth Olympic Park. They will then ride through the East End before turning westwards along the Thames. Buckingham Palace will then form the backdrop to the climax of the three day event as riders sprint up The Mall.
It is seven years since London hosted the ‘Grand Depart’ of the Tour de France and the Mayor hopes that the capital will enjoy an economic windfall of tens of millions as a direct result of hosting the prestigious Tour once again.
Spectators will be able to watch the elite cycling action along the route and also at three official Tour de France fan parks sites at Green Park, Trafalgar Square and Queen Elizabeth Olympic Park. The fan park sites will feature a wide range of different activities such as live Tour de France racing on the big screen, a French-style food market, a Tour de France Museum, interactive cycling activities, an outdoor cinema, live music, celebrity appearances and shops showcasing all of the latest bike equipment and accessories. Team London volunteers will also be on hand across all the fan park sites to help spectators with local travel information and directions.
The Mayor remains committed to ensuring London retains its status as the world capital of sport, but recognises the need for a balanced approach to ensure everyone can benefit from major events whilst keeping London moving. That is why he has set up a Major Events Oversight Board to assess and monitor the impact of major sporting events in the capital. This will ensure that any major events that we decide to host in our city will not only have a clear and demonstrable benefit to London, but also that any resulting disruption will be kept to an absolute minimum.
Christian Prudhomme, director of Le Tour, said: “The Grand Départ from Yorkshire will lead the world’s elite cyclists back to The Mall, seven years to the day after the Tour de France first came to London. We are proud to see that cycling and the Tour de France are being celebrated throughout the country.”
Leon Daniels, Managing Director of Surface Transport at Transport for London, said: “Not everyone is as athletic as the likes of Sir Bradley Wiggins, Mark Cavendish or Chris Froome to experience the rush of air at 50mph plus on tyres less than an inch wide. However, they can experience the same streets as the elite on one of these limited edition yellow Barclays Cycle Hire bikes. Go find one, go ride one, and get ready; because in 100 days le Tour returns.”
Sir Rodney, Chairman of TdFHUB2014 Ltd said: “The opening  three stages of the Tour will be the biggest ever free sporting event in Britain.  From the Yorkshire Dales to the Mall, via Cambridge, we are  ready to welcome the world this summer for what promises to be a fantastic sporting spectacle.”
The Tour starts its three day visit to Britain on Saturday July 5, with a 120-mile leg from Leeds to Harrogate via the Yorkshire Dales National Park. On day two, riders will go from York to Sheffield before travelling by car to Cambridge ready for the start of day three. The world’s greatest cyclists will then arrive in the capital via Essex.
If you spot one of our special yellow bikes between now and when the tour arrives tweet a picture to @TfLOfficial using #LDNyellowbike. For more information on the Tour de France and where to stay in London visit letourinlondon.com or follow @letourinlondon on Twitter.
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