Mr Baird hit the switch as part of the annual ‘Lights On’ moment to officially launch the sixth year of the festival, lighting up the iconic sails of the Sydney Opera House.
“Vivid Sydney has become one of the city’s most anticipated events, drawing massive crowds from Sydney, interstate and overseas,” Mr Baird said.
“This event showcases the state’s creative talent and transforms the way the city’s most famous landmarks are viewed using spectacular lighting displays and projections.
“Last year, the family friendly festival attracted an impressive 800,000 visitors, which in turn delivered a major $20 million boost to the NSW economy.
“This event provides a welcome boost to shops, restaurants, cafes and bars during the winter period and I’d encourage everyone to leave the car at home and take advantage of more than 3,500 additional public transport services on offer during the festival.”
NSW Deputy Premier and Minister for Tourism & Major Events Andrew Stoner said Vivid Sydney is made up of more than 200 events that showcase the state’s creative industries, including digital media, design, animation and music.
“With 40 per cent of Australia’s creative industries based in NSW, nurturing our state’s creative sector through major events like Vivid Sydney has a positive impact on our economy and the overall strength of our nation’s creative industries,” Mr Stoner said.
“This year’s festival has been expanded to five new precincts, including Martin Place, Carriageworks, The University of Sydney, The Star and Sydney Harbour.
“The festival includes 50 free light installations and projections transforming Sydney’s architecture and open spaces through Vivid Light, 80 Vivid Music shows, and 300 speakers at 180 creative industry events as part of Vivid Ideas,” he said.
Anyone attending Vivid Sydney is encouraged to view the full Vivid Sydney 2014 program and plan their trip to and from the event atvividsydney.com.