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Tuesday, June 3, 2014

The Northern Territory calls on the support of ‘Mates’ across the nation

LisaWilkinson_CrocosaurasCoveTourism NT has announced Channel Nine’s TODAY Show host Lisa Wilkinson as a Mate of the Territory.  Lisa is one of many high-profile Australians involved in Tourism NT’s advocacy program, which will see Aussies nationwide become ‘Mates’ by sharing their experiences in the region.

Through telling their stories of how to do the NT, ‘Mates of the Territory’ will encourage other Aussies to become ‘Mates’ as they make their intention to visit the Territory a reality.

In addition to Lisa, the line-up of ‘Mates’ includes actor Shari Sebbens, V8 Supercars champion Mark Skaife, sports reporter Mark Beretta, former MasterChef Australia runner-up Lynton Tapp, former cricketer Matthew Hayden, Big Brother Australia star Tahan Lew Fatt, professional instagrammer Lauren Bath and former world-champion surfer Layne Beachley. 

LisaWilkinson&MattWright_SailSunsetCruise_DarwinHarbour
To mark the launch, Lisa will visit Darwin this weekend where she will swim with crocs in the Cage of Death at Crocosaurus Cove and visit Deck Chair Cinema. She’ll also take a helicopter flight over Litchfield National Park before embarking on asunset cruise.

Lisa says: “The NT is one of those destinations on everyone’s list, but people have a tendency to put it off because they think it’s too far, too hot, too wet or too expensive. Having recently visited Uluru to cover the Royal visit for the TODAY Show and fulfil my dream of riding a Harley, I want to show Australians that the NT is accessible. You’re there within 2.5 hours from the East Coast, and can enjoy some of the most action-packed destinations our country has to offer.”

The Mates of the Territory initiative was born from research that reveals 40 per cent of Aussies want to visit the NT, yet only 3 per cent of us do.*

Aussies can follow Lisa and the other ‘Mates’ as they visit the NT’s seven distinct destinations at www.travelnt.com/matesoftheterritory. They can also become ‘Mates’ themselves by asking and answering questions about visiting the NT through social media – using the hashtag #askNTmates.

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