MSC Cruises has donated €3 million (more than $A4.3 million) to UNICEF, the United Nations agency that fights for the rights of children around the world, during a handover ceremony at MSC Cruises' Geneva headquarters. MSC Cruises and UNICEF joined forces in 2009, under the 'Get on Board for Children' initiative, which encourages guests on board the 12 MSC Cruises ships to make a contribution to UNICEF.
The United Nations Children's Fund (UNICEF) is active in more than 190 countries and territories, and since 2009, MSC's collaboration has provided UNICEF in Brazil with funds to combat poverty and inequality. The money has helped children in 126 vulnerable communities of Rio de Janeiro and São Paolo gain access to a quality education.
In January of this year, MSC Cruises and UNICEF started a new life-saving partnership to provide assistance to malnourished children by delivering Ready-to-Use Therapeutic Food (RUTF) – such as Plumpy'Nut® – to treat severe malnutrition in developing countries and in countries affected by crisis situations.
During a ceremony at the company headquarters in Geneva, Switzerland, MSC Cruises Executive Chairman Pierfrancesco Vago handed the Executive Director of UNICEF Switzerland, Elsbeth Müller, a cheque for €3 million.
Guests on board each ship of the MSC fleet have the possibility to donate at least €1, or USD1.5, to the 'Get on Board for Children' initiative. More information is available on the following dedicated website http://www.msccruises.com/gl_en/MSC-Unicef.aspx
Photo (credit MSC Cruises) : (L-R) Pierfrancesco Vago (MSC Cruises Executive Chairman); Elsbeth Müller (UNICEF Executive Director); Gérard Bocquenet (UNICEF Director)