|Michelle Woodley, Senior Vice President of|
Distribution & Revenue Management
for Preferred Hotel Group
Preferred Hotel Group™, a global provider of sales, marketing, and distribution services to independent hotels, today unveiled the latest development in its aggressive distribution model by launching a new partnership with Skyscanner, a leading global travel search engine. The move is designed to drive greater consumer awareness of the Preferred Hotel Group brand, while increasing bookings and reducing the costs of customer acquisition for its 650 member hotels and resorts worldwide.
Travelers looking to enjoy the independent hotel experience can now use Skyscanner to search destinations, compare rates, and directly book stays at Preferred Hotel Group member properties. Skyscanner users will also benefit from streamlined access to exclusive offers and the lowest available rates whenever viewing a hotel or resort within the Preferred Hotel Group portfolio. Complementing the worldwide appeal of both companies' services, both Skyscanner and Preferred Hotel Group's booking engine support 30 different languages.
“Preferred Hotel Group is proud to partner with Skyscanner,” said Michelle Woodley, Senior Vice President of Distribution & Revenue Managementfor Preferred Hotel Group. “Metasearch engines are an important travel planning tool for today's consumers, and we designed this partnership to support our goals of continuously driving more bookings to our hotels and increasing traffic to our branded websites.”
“We are delighted to be adding Preferred Hotel Group to our offering,” saidFrank Skivington, Chief Commercial Officer, Skyscanner. “The 650 hotels and resorts that the brand represents globally provides our users even more choices to compare, to be able to uncover the perfect accommodation for their travels.”
About Preferred Hotel Group™
Preferred Hotel Group represents 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group's brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.
Skyscanner is a leading global travel search provider offering an unbiased, comprehensive and free flight search service as well as instant online comparisons for hotels and car hire. Having launched in 2003, it is now helping 25 million unique visitors each month to find the best deals, through powerful technology we have built across our website and mobile app. With more than 500 employees spanning 35 nationalities across six global offices – Edinburgh, Glasgow, Singapore, Beijing, Miami, Barcelona, Skyscanner places great emphasis on its global coverage, with search available in over 30 languages. Skyscanner's highly-rated free mobile apps are available on iPhone, iPad, Android, Windows Phone, BlackBerry and Windows 8 devices and have been downloaded over 30 million times.