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Tuesday, September 16, 2014

New Self-Drive Touring Routes Across South Australia

Five new touring routes highlighting the best of South Australia will encourage more interstate and overseas visitors to visit.

The South Australian Tourism Commission has developed five self-drive routes highlighting wine regions, scenic coastal and Murray River drives, outback discovery routes, and the state's freshest seafood and produce.

Tourism Minister Leon Bignell said self-drive tourists were a major proportion of all visitors to the State, and the new routes would make exploring South Australia by car much easier.

“There were 3.9 million domestic overnight leisure trips made in South Australia last year and 84 percent used a private, rented, hire vehicle or a campervan or motor home as a means of transport. That's almost 3.3 million leisure purpose driving trips made in our State.

“Self-drive holidays are one of the fastest growing tourism sectors and promoting these routes puts us in a great position to attract interstate and overseas visitors to SA.

“These touring routes make South Australia more accessible, and make planning a road trip easier as they highlight some of our must-do experiences in an easy to follow format.”

The five routes are:

# Epicurean Way – McLaren Vale to Clare Valley via the Adelaide Hills and Barossa
# Explorers Way – Adelaide to Darwin via the Flinders Ranges
# Seafood Frontier – Adelaide to Eyre Peninsula via Yorke Peninsula
# Mighty Murray Way – the Murray River from Renmark to the Mouth
# Southern Ocean Drive – Mt Gambier to Adelaide via Kangaroo Island

Minister Bignell said the routes are a guide to creating the ultimate road trip.

“We encourage visitors to create their own adventure based on the new routes, with the knowledge that no two road trip experiences will be the same,” he said.

The routes will be promoted in downloadable maps and suggested itineraries on the website. The website will also feature an interactive map that will provide more detailed information about experiences along the routes.

“These routes attempt to capture the diversity of experiences on offer in South Australia and are a great way to inspire visitors to head out on a road trip,” Minister Bignell said.

The South Australian Tourism Commission's stand at the Royal Adelaide Show will feature touch screens displaying the routes on an interactive microsite as well as a flyer highlighting the five touring routes visit for more information.

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