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Monday, October 27, 2014

NYC & Company Appoints New Agency For Australia And New Zealand

NYC & Company, New York City’s official marketing, tourism and partnership organisation, today announced the appointment of The Walshe Group as the representative agency for Australia and New Zealand, handling sales, marketing and public relations in the region.

The Walshe Group, with its head office in Sydney, will work with NYC & Company to strengthen New York City’s reach as a primary brand and destination for travelers from Australia and New Zealand.

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“The Walshe Group will be an asset to NYC & Company as we seek to further expand New York City’s share of the growing Australia and New Zealand travel market. We are eager to enhance our work in market with the travel trade as well as the consumer and trade media to promote the five boroughs to travelers from every corner of this important region,” said Fred Dixon, NYC & Company’s President & CEO.

In 2013, New York City welcomed 619,000 visitors from Australia and 26,000 from New Zealand. Australia and New Zealand remain a strong source of international visitors to New York City, ranking within its top five overseas markets.

“The Walshe Group will be instrumental in maximising NYC & Company’s market outreach efforts throughout Australia and New Zealand. Consumers’ needs and their decision making process continues to evolve while at the same time, product distribution channels are increasingly being diversified. To ensure our continued success, we will need to ensure our ever-evolving New York City five-borough products and experiences, are showcased at every touch point of the tourism development process,” said Makiko Matsuda Healy, NYC & Company’s, Senior Vice President, Global Tourism Development.

“I am extremely pleased and proud that The Walshe Group has been selected by such a prestigious tourism organisation. New York City is one of the most exciting destinations in the world and we greatly look forward to growing their brand in Australia and New Zealand,” said Jacqui Walshe, The Walshe Group’s Managing Director.

“New York City is one of the world’s most recognised brands and we look forward to exposing the exciting new product as well as the iconic experiences to our audience of intrepid Australia and New Zealand travelers,” Chris Heywood, NYC & Company’s, Senior Vice President, Global Communications.

Tourism Development and Marketing queries in the Australia/New Zealand region should be directed to Jane Wilsonnycgo@walshegroup.com; Public Relations and Media enquiries should be forwarded to Sarah Stevenson at Sarah.Stevenson@walshegroup.com.
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