News Release October 2014
Young online company is set to revolutionise the
Australian holiday rental accommodation market
Escape With Aura.travel
Australian owned and operated holiday rental booking site, www.aura.travel aims to ensure that booking that special holiday is fun, easy and efficient. Its quick and seamless booking service backed with expert local knowledge and on the ground customer support is intuitively user friendly. Aura.travel is currently the largest and fastest-growing Australian owned holiday rental accommodation site.
Aura.travel lists holiday houses, furnished apartments and short-term (up to 90 days) accommodation. Their ideas based search criteria helps guide holiday makers offering quick search options for pet friendly, wheel chair access, swimming pool, parking listings in addition to suggesting trip inspiration via suggestions for wine country, city breaks, beach holiday or mountain getaways.
It says close to three-quarters (70%) of customers making bookings via the site are Australian women planning holidays here who value the speed and ease of searching and booking via aura.travel. The company's innovative integrated technology delivers faster and more efficient communication between guests and property owners, resulting in a faster booking process (80% of bookings are negotiated and completed within 24 hours) and certainty for both parties.
Through a mix of technology and human interaction, aura.travel is achieving close to real time transactions, a feat unusual in the holiday rental accommodation market. For the guest, the process of finding accommodation starts with an easy to use, intuitive and well-designed website. When a guest makes an enquiry, if the property owner is slow to respond, the aura.travel online system fires off automated email and SMS reminders to the property owner to encourage a rapid response. If the property owner does not respond in a timely manner, then one of the friendly aura.travel customer support staff will contact the owner to help speed up the booking process.
Listings are free with aura.travel. The company charges one of the lowest rates of commission for confirmed bookings, making it a cost-effective option for guests and property-owners alike.
Lucian Kafka, founder of aura.travel, believes Australians are ready for an online accommodation service tailored to meet their needs. "Aura.travel is the best mix of technology and human interaction. By educating and communicating with our property owners, and using automated technology, we make our booking process as efficient as possible. This is how we are working towards achieving close to real time conversions, which benefits our guests and our property owners. Our focus on fast conversions is helping aura.travel to grow rapidly."
The hard work and dedication of the team at aura.travel has seen the young company win a Finalist Award in this year's NSW Tourism Awards which acknowledge tourism businesses that have demonstrated outstanding achievement and success.
Aura.travel makes finding and booking accommodation simple – so all you need to think about is where to plan your next escape.