The release this month of the biggest-ever edition of Australia's Signature Travel and Style magazine marks the publication's fifth birthday, with the 164-page magazine sporting a stylish new look designed to appeal to a growing number of luxe-seeking Australians, including travel-keen babyboomers.
Boasting a circulation of 33,000 and a readership of 100,000, the quarterly magazine is produced by Sydney-based Signature Media which also publishes Australia's highest-selling family travel magazine, Holidays with Kids (600,000 readership), premium travel title, Five Star Kids. (100,000+) and the e-news bulletin, LATTE - Luxury Australian Travel Trade E-news.
The head of Signature Media and the editor of Signature Travel and Style magazine, Cathy Wagstaff, said the magazine had undergone an “extravagant makeover” to mark its fifth anniversary, with a striking new cover, fresh, new look, revamped page designs, more travel and style news and a new luxury living section - all designed to align with the aspirations of the increasing number of affluent Australians seeking luxe lifestyle products and high-end travel experiences.
“The exciting fifth birthday edition of Signature Travel and Style magazine marks a bold new era for the magazine with plans afoot in future editions to improve further our delivery of the world's best, top-shelf travel experiences,” Ms Wagstaff said. “This will include a new Signature Awards section devoted in each subsequent edition to detailing the world's top resorts, hotels, airlines, cruise lines, rail services and destinations, as judged by a panel of travel experts.” she said.
“The success of Signature Travel and Style has been its unwavering focus on the needs and dreams of the expanding number of sophisticated and financially independent Australians, including many babyboomers, who have the time and money to travel and live in style and indulge their passions for all things luxe. While the luscious new face of Signature is different, our focus on bringing our readers the world's most decadent, five-star experiences endures and we look forward to working with companies keen to reach the growing niche market for luxury products.”
Aside from the new Signature Living section which focuses on stylish outdoor living spaces, the fifth anniversary edition of Signature Travel and Style also includes stories on luxury African safaris, the top new hotel openings of 2014, gourmet holidays in New Zealand, French-style cruising, holistic retreats, elegant bridal dresses and the six most luxurious destinations to get married in.
Signature Travel and Style is the exclusive travel and lifestyle magazine in Australia for the Luxury Network, a global organisation of the most desired brands in the world, with all members receiving a subscription as part of their membership. The publication is also partnered with Citigold, the private banking arm of Citbank, with the magazine mailed to top tier clients. In addition, Signature Travel and Style is available in airline lounges, luxury car dealerships, five-star hotels and leading travel agents.
Signature Travel and Style is available via subscription or for $9.95 from newsagents.