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Friday, February 13, 2015

Brisbane Marketing Bus Shelter Campaign

Residents tempted to holiday in their own backyard

The next stage of an innovative local tourism marketing campaign which aims to show south-east Queensland residents just what they’re missing in their own backyard has launched this week.

Lord Mayor Graham Quirk said the Greater Brisbane campaign would highlight some of the fantastic leisure experiences and attractions located on Brisbane’s doorstep.

“The aim of the Greater Brisbane campaign is to remind South East Queenslanders that there are some incredible getaway spots within an hour or so of their homes,” Cr Quirk said.

“It will call on Brisbane locals to get to know their neighbours and explore our wonderful regions.

“From beautiful sand islands to rolling countryside, rustic country towns, delectable fresh produce, delightful cellar doors and stunning national parks and waterways, the Greater Brisbane region is your destination to relax and revive.

“The campaign will give city commuters a taste of the Greater Brisbane regions in a number of ways, including the use of themed bus shelters to provide an interactive experience of the region’s rainforests, beaches, panoramic views and fresh local produce.

“It will also incorporate social media images taken by locals and holidaymakers in these regions.

“We want to encourage visitors to these special parts of the world to share their own favourite places and experiences via #brisbaneanyday, spreading the word about what a great place our backyard is.

“This marketing activity will also be complemented by seven new pocket guides covering each area, showcasing the distinctive and unique experiences and attractions on offer and a Greater Brisbane region map for travellers.

“With the Aussie dollar at its lowest in years, now is a great time to take a holiday at home and reconnect with all the superb attractions and experiences right on your doorstep.”

The campaign is a joint collaboration between the seven local government authorities of the Greater Brisbane region, Brisbane Marketing, Tourism and Events Queensland and leisure tourism operators.

Tourism and Events Queensland (TEQ) Chief Executive, Leanne Coddington, said TEQ was pleased to support the latest instalment of the Give me Brisbane Any Day campaign through the Regional Tourism Organisation (RTO) Contestable Grants Funding Program.

“Encouraging locals and holidaymakers to capture and share their favourite tourism experiences through social media is an authentic and compelling way to inspire others to visit Brisbane,” Ms Coddington said.

The Greater Brisbane campaign will target residents in Brisbane, Toowoomba and the Gold Coast using print, TV, themed bus shelters, digital, social media and public relations until the end of February.

Greater Brisbane regions include Ipswich, City of Logan, Redlands, Scenic Rim, Lockyer Valley, Somerset and Moreton Bay Region.

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