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Wednesday, April 8, 2015

The Novotel Vines Resort Social Media Campaign


Recognizing the value of "social butterflies"

Stay in a newly refurbished room

The Novotel Vines Resort in the Swan Valley WA, has grabbed onto the coat-tails of the on-line phenomenon of social media, and is offering free nights for those with highly valued social media connections, therefore recognizing it as a real-time currency in 2015.

Of course there are criteria, but, for young socially connected travelers, it represents a great deal, and for the Vines, a great way to boost their on-line presence, quality and number of posts, re-amplification, and followers.

Targeting initially, those on Instagram and Facebook – all you need is proof of your fan-base, a few posts here and there, posts that guests would probably normally feature anyway, and then 48 hours later - approval for between 10-100% discount on your stay for up to three nights a year.

"Chasing a new viral market that is visual, loud and highly connected is an exciting venture for the Vines Resort, which has just celebrated a venerable 25 years in 2014," said Mike Stanton, General Manager.

"But we need to move with the times and attract new generations of guests, who will enjoy the natural surrounds, prime tourist attractions, local producers, wineries and craft brewers, or who may look for a quick city break from their highly connected lifestyles in the city.

The deal is on offer to book and stay from now until March 31, 2016.

Full T&C's are listed on their website and to submit your social network as currency go to

Their team will be in touch within 48 hours to qualify your submission and to book your stay!

The discount on the rate is calculated (as per blow chart) depending on the size of your social network following,

The Value of your Social Currency


To qualify, once you have made your booking, you have to share a post on Facebook stating that you have booked your stay, post a minimum of one photo post during your stay and tag the Resort's Facebook page in your post ( You will also need to like their page on Facebook


As a guest you will need to share a minimum of two photo posts throughout your stay at the Resort - choose from room, dining, golf or grounds. Use #VinesResort and #NovotelVines in your post and tag @VinesResort when you're here and have checked in. You must also follow us on Instagram.

Discount Structure


1,000 followers or more - 10% discount off rate of the day
2,000 followers or more - 20% discount off rate of the day
5,000 followers or more - 30% discount off rate of the day
10,000 followers or more - 100% discount!


250 private friends or more - 10% discount off rate of the day
500 private friends or more - 20% discount off rate of the day
750 private friends or more - 30% discount off rate of the day
1,500 private friends or more - 100% discount!

Rules and conditions

If you are qualified to use your social network as currency, you are granted three hotel nights per year with a maximum of two consecutive nights, subject to availability, valid Sunday - Friday evenings only. Reservations must be made a minimum of five days before arrival and a maximum of 3 months ahead. The reservation must be guaranteed with a credit card. If posts are not completed or are deleted within a month of your initial visit, your credit card will be charged at the rate of the day. Room must be booked under the name of the Instagram or Facebook account and ID will be required to verify your identity at check in. Free and discounted accommodation is for new bookings only and cannot be used in conjunction with any other offer and are subject to availability. Rooms are not transferable and available for room only - food & beverage, golf, mini bar, etc spend is additional. Valid for bookings and stays from March 31, 2015 until March 31, 2016. Valid for 18+ years only. The Vines Resort has the right to discontinue this promotion at any time and adjust the discount levels as required

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