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Friday, June 26, 2015

Marriott International Launches 'Meetings Imagined' in Australia

A one of a kind online platform for meeting planners to experience and inspire an innovative event

(L-R) Florencia Aimo, Jane Cai, Peggy Fang Roe, Matt Griggs

Marriott International has launched a new website Meetings Imagined to assist event planners in organising and implementing meetings and corporate events.

This digital innovation is unlike anything else in the industry as it transforms a meeting into an experience. Meetings Imagined is modeled on the photo-gathering site Pinterest. Similar to Pinterest whereby users can gather inspirational images to spark creativity and set out the objective of their meeting.

Marriott International has identified that the purpose for meetings are to: celebrate, decide, educate, ideate, network, produce and promote ideas. Meetings Imagined allows meeting planners to design their meetings to meet specific needs. The website includes elements that make up the structure of a meeting from the setup, to the food and drink options, technology and supplies, and experiences.

Meetings Imagined provides expert tips on everything from networking activities and maximising social media exposure, to creating the optimal meeting environment and meeting trends.

In addition to the website, event planners can collaborate on event creation with Marriott International’s Meetings Imagined specialists who are available in 11 Asia-Pacific markets.

The research upon which Meetings Imagined is founded, comprises analysis of the over 40,000 meetings hosted at Marriott’s hotels yearly as well as in-depth discussions with Marriott’s next generation customers. The most important findings were around how our next generations of customers work collaboratively, how they use technology, and how these factors affect meetings’ dynamics said Ms. Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific at Marriott International.
Peggy Fang Roe engages guests

“While others may focus on just meeting logistics, Marriott is reimagining the experience,” explains Ms. Fang Roe, “The Meetings Imagined website makes sure that regardless of the meeting, the user experience is extraordinary, and the objective achieved.”

Anyone who is planning a meeting or event may use the website. The Inspiration Gallery has photos that present Marriott’s creative ideas, while the Expert Tips & Trends section includes information on all aspects of meetings, including food, ambiance, social icebreakers and room layout, and offers options for any budget. Event planners can also find Marriott’s best experiences from around the world.

The Meetings Imagined website works as a platform to portray Marriott’s pipeline of innovations within the MICE space and solicit forward-thinking ideas from meeting planners and delegates.

Marriott International has also launched a Meeting Services App that includes a chat function enabling MICE organisers to connect with Marriott’s event team before and during the event. This allows Marriott to respond immediately to any issues or requests, and to inform the planner of how the request is being handled.

The Meeting Services App is a continuation of Marriott International’s innovation in technology, spaces and services, and builds upon the brand’s existing offerings.

As of this year, the Meeting Services App is available in 20 languages and available at 100 hotels under Marriott Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection and Courtyard by Marriott across the region. The app will be available to meeting planners who use Marriott’s facilities through the following brand names:

- Marriott Hotels: Red Coat Direct
- JW Marriott: JW Event Concierge
- Renaissance: R.E.N. Meetings Expert
- The Ritz-Carlton: ((chime))
- Autograph Collection: Meeting Services App
- Courtyard by Marriott: Courtyard Connect

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