Honourable Koya made the announcement during a press conference, the last interactive session between the Minister, tourism industry operators and the media, at the Fijian Tourism Expo (FTE) 2015, which concluded at the Sheraton Fiji Resort in Denarau today.
The Fijian Government in June this year launched the Green Growth Framework, which focuses on rebalancing the three pillars of sustainable development - economic, social, and environment.
The press conference highlighted examples of environmental and sustainability conscious tourism industry operators that are doing well in supporting the vision of 'A better Fiji for all' and taking into consideration the global and regional developments on green growth.
Talanoa Treks, the only dedicated trekking operator that showcases Fiji's beautiful hidden interior and a company founded on the beauty of Fiji's tropical rainforests, pristine rivers, and dramatic peaks, as well as, its rich cultural heritage, environmental and cultural sustainability.
The Mamanuca Environment Society, which has developed a working relationship with stakeholders and provides support for environment and conservation initiatives within the Mamanucas region.
And Nukubati Island Resort (pic above) in Vanua Levu, Nukubati, a Fijian-owned and operated Private Island resort whose conservation efforts include using clean energy, sustainable seafood, and community education.
"The last impression that Fiji and its people leave in the minds of the international buyers, exhibitors and media is a very important one. Therefore, this calls on each individual to regard Fiji as a precious destination," Honourable Koya said.
Honourable Koya noted that despite the fact that globally, the travel industry is perceived to have the highest carbon-footprint, it is important to recognize the efforts of key industry partners who are taking momentous steps in trying to offset the carbon emissions from tourism-related activities through innovation.
Honourable Koya emphasised that Fiji has real examples of industry partners who have been conscious of the fragile nature of Fiji's natural environment and have already put environmental best practices in place to ensure its sustainability.
"Educating our visitors on the environmental issues affecting our nation begins with you, our international partners. It is our request to you all that when selling Fiji to your clients, you need to make them aware that Fiji has a very delicate ecosystem and whilst they come to enjoy our beautiful country, we would like them to also share the love and appreciation we Fijians have for our natural environment," Honourable Koya added.