|Cyclists in South Australia combine gourmet and cycling (Tour de Vines)|
As reported recently, cycling participation in Australia has risen dramatically over the last few years, with almost one in five of us (19%) now riding a bike either regularly or occasionally. For some people, it’s an enjoyable pastime; for others, it’s a way of life, even influencing their holiday activities, attitudes and preferences.
According to the latest findings from Roy Morgan Research, just over 1.5 million Australians aged 14+ (some 8% of the population) regularly ride a bike. And their tastes in travel tend to reflect this passion for pedalling.
For example, regular cyclists are far more likely than the average Aussie to name certain destinations as places they’d like to spend a domestic holiday. South Australian regions feature prominently: regular cyclists are 140% more likely than the average Australian to nominate the Adelaide Hills as somewhere they’d like to visit, 138% more likely to name the Riverlands/Renmark/Blanchetown region, and 119% more likely to name the Flinders Ranges.
A cursory glance at any South Australian travel website reveals that these regions are all notable for their popular cycling paths, catering for everyone from easy-going wine-country tourers to folks who prefer more challenging terrain.
Outside of SA, other destinations more popular with regular cyclists than the average Australian tend towards thigh-bustingly high-altitude areas (Falls Creek; Mt Buffalo/Mt Baw Baw/Lake Mountain) and another bike-friendly wine region, Queensland’s Stanthorpe.
|Source: Roy Morgan Single Source (Australia), July 2014–June 2015 (n=15,867).|
NB: Chart shows the index of the target profile group compared to
population average, with 100 being the average. Base: Australians 14+.
click to enlarge