Hunter Valley Wine & Tourism Association (HVWTA) in partnership with Singleton Council has launched a digital marketing campaign titled, 'Come Play' to attract visitors to the region.
The campaign began this week and will be in market until the end of January, aiming to drive the 'short break' family market to the Hunter Valley and educate them on the wide range of choices for family activities during the summer period.
The 100% digital campaign will use the message 'Come Play' and captures an array of child friendly activities as seen through the eyes of young children.
"Only 45 minutes from Newcastle Beaches and 1.5 hours from Sydney, the Hunter Valley is the perfect family escape for a summer vacation," Chairman of the Hunter Valley Wine & Tourism Association, George Souris said.
"It's important that we are educating the visitor on the extensive variety of things to see and do in Hunter Valley Wine Country, not just for Mum and Dad, but also for the entire family. There is something for everyone, from the Hunter Valley Gardens Christmas Lights spectacular, to Horse Riding through the vines. We also have the world class Australian Infantry Museum in Singleton, which is designed to educate our younger generation, whilst having fun at the same time."
"From Aqua Golf, Putt Putt, majestic parklands and walking trails, to resorts designed with children's' adventures like Kids Club, Candy Classes and Segway Tours to be enjoyed by families. The Hunter Valley also offers a wide range of experiences for our adult visitors, including wine tasting, golf and spa, just to name a few."
The campaign will target Sydney, Newcastle, Port Stephens and the Greater Hunter Region audiences with a mix of tactical display advertisements, seeded video, social media and database targeting.
HELP SPREAD THE WORD by going on and liking the Hunter Valley Wine Country Facebook page to view the campaign video and all of the content relating to the campaign to ensure maximum reach.