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Monday, February 22, 2016

AccorHotels Opens First Lifestyle Hotel with Branded Residence in Asia


Singapore-listed lifestyle property developer, Oxley Holdings Limited (“Oxley”) has announced it will launch a 207-room So Sofitel Hotel and 590-key So Sofitel Residence in the heart of Kuala Lumpur. The So Sofitel Kuala Lumpur Residences will be AccorHotels' first lifestyle branded residence in Asia. Both the hotel and residence will be part of a large-scale mixed-use development that will include an office tower, retail mall and two luxury hotels with residences.

So Sofitel is AccorHotels' bold, playful lifestyle brand that breaks traditional luxury codes with a designer focus. The brand attracts the young, affluent traveller seeking a more avant-garde, fashion-led and more social hotel experience.

“We are pleased to work with AccorHotels and its renowned So Sofitel brand to design a hotel and a residence that will stand apart from more traditional luxury properties,” said Mr Ching Chiat Kwong, Chairman and Chief Executive Officer of Oxley. “AccorHotels will bring almost 50 years of expertise to the project to attract a more international audience and provide a guarantee of quality.”

The So Sofitel Kuala Lumpur Hotel and the So Sofitel Kuala Lumpur Residences will boast one of the best locations in the Malaysian capital, right in the center of the KLCC area, within a short walk of the Petronas Towers and the Kuala Lumpur Convention Centre.

The hotel facilities will include four inspired food and beverage outlets, an extensive pool with deck and terrace, So Fit gym, So Spa, signature Club Lounge, business centre and several function and event spaces.

The So Sofitel Kuala Lumpur Residences will feature a lounge, extensive gym with studio and yoga room, an adults' pool, separate kids' pool, games room, kids playground, a function room and sky gardens offering the opportunity for the residents to welcome their own guests around a barbecue while soaking in fantastic views over the Kuala Lumpur skyline. Residents will have the privileges to enjoy a la carte services including housekeeping, room service, laundry services and concierge services provided by the So Sofitel Hotel.

Oxley says the residential development is targeting a younger, affluent audience looking for a more modern and vibrant investment, in the center of one of Asia's main hubs.

Oxley is also the owner of the combined Novotel and Ibis development currently being built along Stevens Road, which will add a total of 782 rooms to Singapore's tourism infrastructure.

“We are delighted to partner with Oxley for the development of the So Sofitel Hotel and Residences Kuala Lumpur,” said Michael Issenberg, Chairman and CEO of AccorHotels Asia Pacific. “Oxley has a reputation for building quality projects and we are pleased they have entrusted us with this landmark development after working with us on the Novotel and Ibis development on Stevens Road, Singapore.”

The So Sofitel Kuala Lumpur Hotel will join an exclusive collection of truly outstanding boutique luxury hotels including the Sofitel So Singapore, Sofitel So Bangkok, Sofitel So Mauritius and recently opened So Sofitel Hua Hin in Thailand. The project is set to open in 2020.
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