Minister for Trade, Tourism and Major Events Stuart Ayres said the magazine, produced by the State's tourism and major events agency Destination NSW, will highlight Australia's most geographically diverse State and encourage visitors to take a short break in Regional NSW.
“Supporting Regional NSW is one of our leading priorities and tourism plays an important role in NSW's regional economy,” Mr Ayres said.
“In the year ending September 2015, tourism in NSW was worth more than $30.2 billion in international and domestic overnight and day trip visitor expenditure.
“These extraordinary figures reflect the work that the NSW Government is doing to increase overnight visitor expenditure and this new tourism magazine will shine a bright light on the many things to see and do across Regional NSW.”
The magazine will feature new holiday packages as well as key themes such as romantic escapes, NSW aquatic and coastal experiences, festival and event highlights, food and wine experiences and Aboriginal culture, just to name a few.
Destination NSW Chief Executive Officer Sandra Chipchase said the magazine will provide readers from across the country with added inspiration to explore Australia's number one tourism and events State.
“Regional NSW is in a unique position in Australia to offer visitors the largest combination of geographic diversity, climates and visitor experiences that are both unique and compelling,” Ms Chipchase said.
“Those planning a holiday or weekend escape should look no further than Regional NSW and discover that there's more to love in NSW.”
The Your Guide to Regional NSW insert will be distributed in major newspapers from Sunday 21 February and will be distributed in New Zealand on 28 February.
The insert will be available to download from Sunday 21 February at: www.visitnsw.com/travel-guides-apps.