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Tuesday, June 21, 2016

What's New in New York City


No city in the world can match New York City's unparalleled energy, or the tremendous pride New Yorkers take in opening their arms to our visitors. There is always something fun, exciting and inviting to do here, no matter what kind of experience you prefer. With Broadway shows, outdoor movies or concerts, tours of museums or historical attractions, cuisine from every world culture, and more, there are endless opportunities in each of the City's five boroughs—the Bronx, Brooklyn, Manhattan, Queens and Staten Island—to discover something new.

In 2015, New York City welcomed a record 58.3 million visitors, the City's sixth consecutive year for record-breaking tourism. Visitation for 2015 comprised an estimated 46 million domestic and 12.3 million international visitors, both all-time highs. This year, New York City is expected to welcome 59.7 million visitors, comprised of approximately 47 million domestic and 12.7 million international travelers. New York City has the most active hotel development pipeline in the country, with approximately 109,000 hotel rooms as of June 2016, and an expected inventory of 135,000 hotel rooms by 2019.

This June, NYC & Company announced the organization's visual rebrand, including the launch of the newly rebuilt and reimagined—the trusted, authentic and centralized five-borough tourism resource. New elements of NYC & Company's brand overhaul include two custom typefaces, more than 250 custom icons and a custom color palette, all inspired by New York City's vibrancy, energy, diversity and legacy. New capabilities and features on the relaunched website include: mobile-first and responsive design to optimize user experiences across devices; increased video presence with more than 200 videos, high-impact visuals, real-time responsiveness to trending topics; integrated and contextual mapping and a flexible platform to serve multiple audiences; and the ability to surface member, partner and user-generated content (

NYC & Company's biannual dining and theater promotions make visiting NYC even more affordable. The first and largest dining program of its kind, NYC Restaurant Week offers discounted three-course prix fixe menus at more than 350 restaurants every January-February and July-August. This summer, the program will take place July 25–August 19, with reservations opening on July 11 ( Launched in 2011, NYC Broadway Week (September 5–18; tickets on sale August 18) and NYC Off-Broadway Week (September 26–October 9; tickets on sale September 12), launched in 2009, are designed to increase ticket sales during typically slower periods of attendance every winter and fall and offer visitors and New Yorkers the opportunity to see some of NYC's best shows, with 2-for-1 tickets ( and

Growing the family segment is a key focus for NYC & Company. Since the launch of its Official NYC Family Ambassador program in 2009, family travel to New York City has increased by more than 30 percent. The program was created to help position New York City as a welcoming family-friendly destination, encourage families to visit year-round and invite those who have already visited New York City to return and enjoy all of the new attractions the City has to offer. In April 2016, NYC & Company announced its newest Official NYC Family Ambassadors, The Teenage Mutant Ninja Turtles. Previous family ambassadors include Dora, Curious George, Where's Waldo, the Muppets, The Smurfs and Sesame Street (

This spring, NYC & Company's See It for Yourself campaign can be seen in markets around the world, including Australia, Austria, Brazil, France, Germany, Italy, Norway and the UK. The new campaign showcases the vibrancy of the City's iconic landmarks and attractions with its colorful and eye-catching creative (   

In 2015 NYC & Company launched a new Free in NYC guide ( highlighting the best free activities New York City has to offer, including events, museums, tours, TV tapings, attractions and more.

For a list of annual events taking place in New York City's five boroughs, visit For a list of things to do around New York City this summer, take a look at our summer guide at

For general information on New York City, visit

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