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Tuesday, June 17, 2014

Hunter Region is 'Altogether Perfect' for Business Tourism

unnamed (4)A new marketing campaign positions the Hunter region as Altogether Perfect for business tourism and aims to attract major conferences and meetings to the region to increase mid-week occupancy and visitation.

The campaign, valued at $270,000, was announced by Visitor Economy Hunter Chairman, Will Creedon, who said the campaign was the product of a collaboration between Destination NSW and regional partners, Destination Port Stephens, Newcastle Convention Bureau and the Hunter Valley Wine and Tourism Association.

Altogether Perfect is the first dedicated business tourism campaign the region has seen in several years. The industry has supported the initiative with an investment of $135,000 and Destination NSW has matched it,” Mr Creedon said. 

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“Our region has the capacity to service niche markets within specific destinations such as the association market into Newcastle, the corporate market into the Hunter Valley and the incentive market into Port Stephens. This campaign will allow for cross promotion between the different markets and areas as well as added pre and post touring opportunities.

Altogether Perfect celebrates the combined attributes of our region which offers the best of city, country and coast experiences for the business traveller. A comprehensive calendar of business events has been included in the marketing strategy and will allow for sales missions to take place in capital cities as well as unnamed (5)participation in a number of major tradeshows including the Associations Forum - Canberra, Executive Assistant Network showcases - Sydney, Melbourne and Brisbane and major partner of Inspire Ex – Sydney,” Mr Creedon said
Visitor Economy Hunter and its partners were successful in receiving NSW Government funding from the Regional Visitor Economy Fund (RVEF), towards the Altogether Perfect campaign. The RVEF is managed and administered by the NSW Government’s tourism and major events agency, Destination NSW, and aims to support the growth and development of the regional visitor economy.

Altogether Perfect: 
The ‘Altogether Perfect’ campaign is the name for the collaborative marketing efforts undertaken by regional partners in the Hunter region to attract and secure business events tourism. Backed by Newcastle Convention Bureau, Hunter Valley Wine & Tourism Association and Destination Port Stephens and supported by dynamic industry operators, the joint marketing group attends trade fairs and sales missions and host visits to the region by key conference organisers and media to build the appeal of the Hunter region as THE number one business tourism destination.

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