TFE Hotels to cement the next-generation of Vibe Hotels in North Sydney

Vibe Hotel North Sydney – the next hub of inspiration and connection, due to arrive in 2017

TFE (Toga Far East) Hotels is completing a management agreement to establish a new-build, next-generation Vibe hotel as part of Cromwell Property Group's redevelopment of Northpoint Tower, addressing demand for much-needed hotel accommodation in North Sydney's CBD.

Due for completion in early 2017, the 188-room hotel will become one of the next generation of Vibe Hotels, joining the newly-opened Vibe Hotel Marysville in Victoria and Vibe Hotel Canberra Airport, another new-build hotel due to open in quarter four 2015.

TFE Hotels' agreement with Cromwell Property Group to establish a next-generation Vibe Hotel as part of its Northpoint development follows confirmation of the closure of Vibe North Sydney in Milsons Point, which was sold to Cbus Property in 2014 and is set to close its doors on 31 March 2015.

"We are delighted to have had 10 wonderful years with this renowned Vibe Hotel in its stunning location right beside Milsons Point; and the hotel has consistently delivered solid financial returns. This new next generation hotel will ensure Vibe Hotels remains in North Sydney, continuing to support the large corporate community in this part of Australia's largest city. North Sydney will follow the opening of our first next generation Vibe Hotel in Canberra and the new Vibe Hotel Marysville, designed with features to connect you to the locale and enabling our guests to experience the best of the local area" said TFE Hotels CEO, Rachel Argaman.

These brand signatures will be the hallmark of Vibe Hotels' next generation hotels:

Rooms that Inspire – Guest's rooms are a haven in which to relax and feel inspired, with modern and stylish finishes, art and home-grown delicacies in the mini bar reflecting the locale.

A Vibe Lifestyle – Comfortable lounges and bars enhance social and collective experience with strategically placed power points and USB plugs to help guests stay connected and communal Hubs to mingle, eat, work and drink.

Vibe Connected – Stay connected to your family, friends or work where ever you are. Free Wi-Fi lets you do what you want, where you want.  Vibe Community Connection is an initiative to help support the local community surrounding each Vibe Hotel. As part of this program each Vibe Hotel will support local charities.

Vibe Discovery – Vibe Hotels are close to everything you need to immerse yourself in the locale. Team members play host to our guests - as they welcome you to their "home" and we like to share local knowledge and educational information with our guests, to keep them in the know on what to eat, see and do.

Vibe Fit – Fit Food menu options, local running track maps, an in-room yoga channel or to enjoy a work out with fellow guests; Vibe Hotels have everything you need to stay fit and healthy while travelling.

Creative Conferencing – Vibe meetings are spaces to think, inspire and spur creativity with casual seating and creative breakout areas, note pads filled with inspirational quotes, customised lighting and music, regionally inspired menus, state of the art multimedia and high speed internet.

"This new hotel will feature all the hallmarks of our next-generation Vibe hotels, including inspiring guestrooms and public spaces, free WiFi and our Vibe Fit program for active travellers.  We'll also be addressing demand among local corporates for more dedicated event and meeting space in North Sydney with a 300-capacity MICE facility within the hotel, supported by our new Creative Conferencing products and services.

"We're excited to be working with Cromwell Property Group to create another next-generation Vibe Hotel and a fresh option for places to stay and meet in North Sydney," Argaman said.

North Sydney's Northpoint Tower is a 44-storey landmark, currently comprising office and retail space.  Its redevelopment will include a complete overhaul of the existing retail offering and construction of a new generation Vibe Hotel on the northern edge of the site.  TFE Hotels is currently in discussions to run the hotel under a management agreement with Cromwell Property Group.

"TFE Hotels is our partner of choice for this development.  We've seen how consistently successful the company has been, driving sustainable occupancy and rate with its Vibe hotel in Milsons Point and we're impressed with how closely their commitment to ROI aligns with our own goals for Northpoint," said Rob Percy, Associate Director of Cromwell Property Group.

"There's a noticeable gap between supply and demand for quality hotel accommodation and meeting facilities in North Sydney.  The redevelopment of the Northpoint Tower site is an excellent opportunity to address that gap and diversify the asset.  TFE Hotels and the Vibe Hotels brand will help us make the most of that opportunity."

Appointment of new Chief Operating Officer for TFE Hotels

The Chief Executive Officer of TFE Hotels, Rachel Argaman, today announced the appointment of tourism industry authority, Tammy Marshall, to the newly created role of Chief Operating Officer.

Reporting directly to the CEO, Tammy is set to start at TFE Hotels in May 2015 and oversee hotel operations, team performance and business improvement across the organisation and its brands including Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and Hotel Kurrajong Canberra.

“Tammy’s credentials in the tourism industry are impeccable,” Ms. Argaman said. “I have worked closely with Tammy in the past and admire her as a passionate leader and change agent. We’re privileged to have Tammy join our business in this critical period as TFE Hotels continues to transform and grow.”

Tammy brings more than 20 years’ experience in tourism, spanning wholesale, hotels and resorts and touring sectors. Most recently, Tammy was Senior Vice President for the regional office of the world’s largest cruise company, Carnival Corporation. In her three years with Carnival Australia, Tammy led the P&O Cruises brand and was responsible for commercial operations across Carnival Australia, at a time when Australia overtook the US to become the world’s leading cruise market in terms of growth and market penetration.

In just three years, Tammy transformed the P&O Cruises brand and passenger experience to secure its position as Australia’s most popular and trusted cruise line.

“I am truly excited by what Tammy’s unique mix of operations and customer experience, her commercial mindset and her undeniable passion for the industry will bring to TFE Hotels,” Ms Argaman said.

Tammy said: “Having hung my captain’s hat on the peg and shaken my sea-legs, I could not be more excited to be joining TFE Hotels, one of the leading hospitality operators, with such a diverse range of brands and audiences. I truly believe that organisational growth is achieved through people, culture, vision and focus on creating customer value and I am excited to take the next step in my career with such a respected business.

Tammy was previously Managing Director of Inspiring Journeys and AAT Kings and prior to that spent seven years as the Managing Director of iconic youth travel brand Contiki and Contiki Resorts. Tammy holds an MBA from the University of Queensland, where she graduated and is a member of the Australian Institute of Company Directors and in 2013 completed the Executive Management Program at UCLA.

Traveloscopy | 

TFE Hotels to Unveil at AIME 'Events With Benefits' Rewards Program

TFE Hotels will unveil its refreshed 'Events with Benefits' (EWB) rewards program during the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne on 24 and 25 February 2015.

As opposed to value-add programs, the rejuvenated EWB offering features a range of rewards in accordance with a five-tier program based on the total spend of event organisers who book any TFE Hotel.

Those who book a meeting or event at any TFE Hotel across Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels, or Hotel Kurrajong Canberra will have access to a host of conference and event facilities. Offering flexible, intimate and elaborate conference solutions as well as extensive technology inclusions, surprise food and beverage delights, creative room set-up and streamlined operating procedures, holding an event with TFE Hotels will make delivery and post-event follow-up a breeze.

Hotel Kurrajong Canberra

Whether you are planning a large business event or conference or an intimate social function, our professional Conference Event Managers can provide tailored proposals and customised services to ensure every aspect of your event is a success. All hotels offer complimentary wireless internet to ensure you stay connected.

Emma Fraser, Group Director of Marketing at TFE Hotels said: “The recent growth of our hotel portfolio, with the addition of Rendezvous Hotels, means we can offer a variety of professional venues, great facilities and friendly service.

“At TFE Hotels, we believe business is built on relationships and these new incentives are an opportunity for us to thank and reward our clients for their loyalty and patronage.”

The newest addition to the TFE Hotels' family is the recently opened Vibe Hotel Marysville; this has been designed to connect its guests with its natural surroundings, offering state-of-the-art purpose-built conference and events facilities with views of the Yarra Ranges National Park and Cathedral Ranges.

Be inspired by a new way of approaching successful meetings, wonderful weddings and spectacular conferences, TFE Hotels can cater for your event on a small or grand scale, with venues to suit up to 1000 guests.

And what's more, you get rewarded more than ever for staging your meetings at any TFE Hotel. There are five tiers of rewards based on your total spend which could be a generous credit or Visa gift voucher.

When booking a TFE Hotel for your next event bookers can receive a choice of reward options including...

Tier 1

Above $2,500 of total spend

$100 credit for hotel catering, accommodation or services (to be used at the booked event) OR...

$200 rebate on total bill for next conference held at TFE Hotels OR...

$100 Visa gift voucher

Tier 2

Above $5,000 of total spend

$200 credit for hotel catering, accommodation or services (to be used at the booked event) OR...

$400 rebate on total bill for next conference held at TFE Hotels OR...

$200 Visa gift voucher

Tier 3

Above $10,000 of total spend

$500 credit for hotel catering, accommodation or services (to be used at the booked event) OR...

$1000 rebate on total bill for next conference held at TFE Hotels OR...

$500 Visa gift voucher OR...

Tier 4

Above $25,000 total spend

$1,000 credit for hotel catering, accommodation or services (to be used at the booked event) AND $1,000 credit for next event OR...

$1000 Visa gift voucher

Tier 5

Above $50,000+ of total spend

$4,000 credit for hotel catering, accommodation or services (to be used at the booked event) AND a $1,000 credit for next event OR...

$2,000 Visa gift voucher

Furthermore, all registered participants of TFE Hotels' EWB rewards program who book and hold their event before 31 July 2015 go into the major prize draw to win Business Class flights to Berlin + 7 nights accommodation at an Adina Apartment Hotel in Berlin.

TFE Hotels will exhibit at stand C500 at AIME, where attendees can learn more about the EWB program and other TFE Hotels news such as this month's official opening of Vibe Hotel Marysville which is playing a significant role in the regeneration of Marysville in Victoria as well as the re-opening of the heritage-listed Hotel Kurrajong Canberra as well as the upcoming hotels to open – Adina Apartment Hotel Sydney Airport and Vibe Hotel Canberra Airport which will be a key meetings, conferences and events hotel to enter the Canberra market.

Traveloscopy | 

Vibe Hotel Marysville goes the extra mile with service, state-of-the-art facilities and connection with the local area

Vibe Hotel Marysville opened its doors early February, encouraging guests to connect with the local area and marking the beginning of TFE Hotels' journey to refresh and launch its iconic Vibe Hotels.

The Vibe Hotels brand is evolving to take on an inspired look and feel, designed with the locale in mind.



Vibe Marysville has a revitalising colour palette and a hotel experience where guests will be inspired and engaged by our friendly service and more connected with the local surrounds, featuring artworks and interior designs that reflect the area and setting.

The hotel will boast a spa and wellbeing facility, as well as a conference centre and exhibition spaces equipped for 480 people, with sophisticated furniture and local art to make each area a hub of inspiration.

On the grounds will be Radius Bar & Grill, a modern Australian restaurant and bar, featuring premium and locally sourced Yarra Valley produce providing locals with a premium dining experience for all occasions – breakfast, lunch and dinner. The name Radius is a playful tribute to the restaurants sourcing 85% of ingredients from within a 100km radius, featuring menus inspired by a 'paddock to plate' philosophy and designed by Executive Chef Leigh Colville.

Rachel Argaman, CEO of TFE hotels, said: “We want to position Vibe Hotel Marysville as a place to really connect on many levels, personalising guest experiences with the locale, as well as providing an inspiring and stylish place to stay and meet, with spacious state-of-the-art conference and event facilities. We are thrilled to have been able to support the revitalisation of regional Victoria and we can't wait to see this exciting project come to fruition.”

Emma Fraser, Group Director of Marketing, TFE hotels, said: “This next generation of our brand is committed to delivering an individualised and authentic experience that speaks to the local area, with a service ethos that will go the extra mile to help and inform our guests of things to do in the area.”

To inform the revitalisation of the Vibe Hotels brand, guests who had recently stayed at a Vibe Hotel during the past 12 months[i], took part in an online panel-based survey. The respondents determined that the new brand look and feel better conveys a sense of youth and freshness: “The new shade of blue is very modern and cool right now – a refreshing change,” said one respondent.

TFE hotels are working in close partnership with Tourism Victoria and local businesses to further promote tourism to the region.

Vibe Hotel Marysville will also play a significant role in regenerating the town of Marysville by bringing independently-minded travellers to the town, post the devastating 2009 Black Saturday bushfires.

The development, a 90 minute drive east of Victoria's capital and close to the Yarra Valley, will provide many new employment opportunities, and is expected to stimulate tourism growth, as well as boost the local economy.

Minister for Tourism and Major Events, John Eren said "The opening of this stunning new hotel represents a major step towards Marysville regaining its position as one of the state's most popular regional tourism destinations.

Developed collaboratively by the Victorian Government and private enterprise, the Vibe Hotel and Conference Centre offers visitors quality accommodation and facilities as well as easy access to the abundant natural attractions and experiences that the region is famous for."

These guest-orientated service elements will define Vibe Hotel's next generation hotels:

Rooms that Inspire – Guest's rooms are a haven in which to relax and feel inspired, with modern and stylish finishes, art and home-grown delicacies in the mini bar reflecting the locale.

A Vibe Lifestyle – Comfortable lounges and bars enhance social and collective experience with strategically placed power points and USB plugs to help guests stay connectedandcommunal Hubs to mingle, eat, work and drink.

Vibe Connected – Stay connected to your family, friends or work where ever you are. Free Wi-Fi lets you do what you want, where you want. Vibe Community Connection is an initiative to help support the local community surrounding each Vibe Hotel. As part of this program each Vibe Hotel will support local charities.

Vibe Discovery – Vibe Hotels are close to everything you need to immerse yourself in the locale. Team members play host to our guests - as they welcome you to their “home” and we like to share local knowledge and educational information with our guests, to keep them in the know on what to eat, see and do.

Vibe Fit – Fit Food menu options, local running track maps, an in-room yoga channel or to enjoy a work out with fellow guests; Vibe Hotels have everything you need to stay fit and healthy while travelling.

Creative Conferencing – Vibe meetings are spaces to think, inspire and spur creativity with casual seating and creative breakout areas, note pads filled with inspirational quotes, customised lighting and music, regionally inspired menus, state of the art multimedia and high speed internet.

Vibe Hotel Marysville will include:

• 101 guest rooms, including 5 suites
• A conference centre and associated conferencing /exhibition spaces, catering for up to 480 guests
• Radius Bar & Grill
• Spa
• Gymnasium
• Outdoor pool

Traveloscopy | 

Hotel Kurrajong Canberra Offers More Than Old-World Charm and Elegance

Guests have returned to an era of old-world charm and elegance when the historic Hotel Kurrajong Canberra reopened its doors on 16 December 2014.



Nestled among trees between Lake Burley Griffin and Capital Hill, the heritage-listed hotel that originally opened in 1926 is in Canberra's parliamentary district, operated as a boarding house and more recently, a hotel school. In a joint venture between TFE Hotels and the National Roads & Motorist's Association (NRMA), the pavilion-style hotel has been fully restored with a distinct art deco theme, ahead of its reopening this month.

CEO of NRMA, Tony Stuart said the history behind the famed Hotel Kurrajong Canberra married well with the NRMA's proud history in Canberra as Australia's largest mutual organisation.

Originally constructed as one of two hotels of equal walking distance from Old Parliament House, Hotel Kurrajong is part of the fabric of Australia's political capital. It is most famous as post World War Two Prime Minister Ben Chifley's home in Canberra; he preferred the comfortable, down-to-earth hotel to the Australian PM's official residence, The Lodge.

The restored Hotel Kurrajong has old world charm with a stylish and contemporary twist. Guests will be struck by the 1920's-inspired decor and hospitality from the moment they arrive. The cosy fireplace, the Library that is full of historic literature and the collages of photographs from different periods along the hallways give guests a sense of the hotel's history.

Hotel Kurrajong offers a premium dining experience at Chifley's Bar & Grill, a quality-driven steakhouse and bar with the award winning hatted chef Michael Chatto at the helm. Chatto has created a delicious menu with the use of fresh local produce, hand selected meats and more than 120 local and international wines. With a strong focus on premium beef, Chifley's features a stand-alone steak menu, where customers can choose from 18 different cuts including David Blackmore Wagyu and Cape Grim Black Angus, each listed with its weight, origin and marble scores.

Michael and his team will take inspiration from the 1920's to create a unique experience for diners. Guests will be able to select cuts from the window to The Back Bench, a meat ageing room on display in the dining room, which spreads into a glassed-in terrace overlooking the hotel gardens.

Michael Chatto's influence on the hotel extends to the guest rooms, each with a minibar stocked with Hotel Kurrajong's own ginger beer brewed on-site, almonds smoked and biltong cured in the hotel kitchen.

Rachel Argaman, CEO of TFE Hotels, said: “We are very excited to be reopening the doors of this sophisticated and historic hotel with ties to key Australian political and architectural figures.

“TFE Hotels is particularly respectful when working with heritage buildings and our aim is to keep the essence of the hotel while creating a modern, comfortable stay for our guests, offering premium service whilst steeped in history,” she added.

The iconic hotel underwent a significant renovation to ensure it retains many of its historic architectural features including pavilions, deep verandas and courtyards. Andrew Parr of SJB Interior Design is the man behind the new sophisticated refurbished interior.

“With Hotel Kurrajong Canberra, we have remained true to the era and existing architecture of the building and selected design elements that offer a historical context with a sophisticated 21st century twist.

We see style and luxury combine effortlessly with the hotel's distinct architectural history to bring a refined sense of glamour and elegance,” Andrew Parr said.

The hotel's sophisticated design and chic furnishings also pay homage to its notable origins and design by the Commonwealth's Chief Architect John Smith Murdoch in 1926; who was also responsible for the design of Old Parliament House.

The hotel comprises of 147 rooms, 26 of which are located in the heritage wing, four executive suites, four balcony rooms and eight terrace rooms. The hotel's charming garden setting is keeping most of his original plantings that were established by Thomas Charles Weston, then the Superintendent of Parks and Gardens in Canberra.

For more information visit: www.tfehotels.com

Traveloscopy | 

Vibe Hotel Marysville opening in February

Introducing the ‘next generation’ of Vibe Hotels to Marysville

Vibe Hotel Marysville to help travellers ‘connect’ to their local surroundings

Vibe Hotel Marysville is set to open its doors early February, encouraging guests to connect with the local area and marking the beginning of TFE Hotels’ journey to refresh and launch its iconic Vibe Hotels.

The Vibe Hotels brand is evolving to take on an inspired look and feel, designed with the locale in mind.

Vibe Marysville has a revitalising colour palette and a hotel experience where guests will be inspired and engaged by our friendly service and more connected with the local surrounds, featuring artworks and interior designs that reflect the area and setting.

The hotel will boast a spa and wellbeing facility, as well as a conference centre and exhibition spaces equipped for 300 people, with sophisticated furniture and local art to make each area a hub of inspiration.

On the grounds will be Radius Bar & Grill, a modern Australian restaurant and bar, featuring premium and locally sourced Yarra Valley produce providing locals with a premium dining experience for all occasions – breakfast, lunch and dinner. The name Radius is a playful tribute to the restaurants sourcing 85% of ingredients from within a 100km radius, featuring menus inspired by a ‘paddock to plate’ philosophy and designed by Executive Chef Leigh Colville.

Rachel Argaman, CEO of TFE hotels, said: “We want to position Vibe Hotel Marysville as a place to really connect on many levels, personalising guest experiences with the locale, as well as providing an inspiring and stylish place to stay and meet, with spacious state-of-the-art conference and event facilities. We are thrilled to have been able to support the revitalisation of regional Victoria and we can’t wait to see this exciting project come to fruition.”

Emma Fraser, Group Director of Marketing, TFE hotels, said: “This next generation of our brand is committed to delivering an individualised and authentic experience that speaks to the local area, with a service ethos that will go the extra mile to help and inform our guests of things to do in the area.”

To inform the revitalisation of the Vibe Hotels brand, guests who had recently stayed at a Vibe Hotel during the past 12 months[i], took part in an online panel-based survey. The respondents determined that the new brand look and feel better conveys a sense of youth and freshness: “The new shade of blue is very modern and cool right now – a refreshing change,” said one respondent.

TFE hotels are working in close partnership with Tourism Victoria and local businesses to further promote tourism to the region.

Vibe Hotel Marysville will also play a significant role in regenerating the town of Marysville by bringing independently-minded travellers to the town, post the devastating 2009 Black Saturday bushfires.

The development, a 90 minute drive east of Victoria’s capital and close to the Yarra Valley, will provide many new employment opportunities, and is expected to stimulate tourism growth, as well as boost the local economy.

Minister for Tourism and Major Events, John Eren said "The opening of this stunning new hotel represents a major step towards Marysville regaining its position as one of the state's most popular regional tourism destinations.

Developed collaboratively by the Victorian Government and private enterprise, the Vibe Hotel and Conference Centre offers visitors quality accommodation and facilities as well as easy access to the abundant natural attractions and experiences that the region is famous for."

These guest-orientated service elements will define Vibe Hotel’s next generation hotels:

Rooms that Inspire – Guest’s rooms are a haven in which to relax and feel inspired, with modern and stylish finishes, art and home-grown delicacies in the mini bar reflecting the locale.

A Vibe Lifestyle – Comfortable lounges and bars enhance social and collective experience with strategically placed power points and USB plugs to help guests stay connected and communal Hubs to mingle, eat, work and drink.

Vibe Connected – Stay connected to your family, friends or work where ever you are. Free Wi-Fi lets you do what you want, where you want. Vibe Community Connection is an initiative to help support the local community surrounding each Vibe Hotel. As part of this program each Vibe Hotel will support local charities.

Vibe Discovery – Vibe Hotels are close to everything you need to immerse yourself in the locale. Team members play host to our guests - as they welcome you to their “home” and we like to share local knowledge and educational information with our guests, to keep them in the know on what to eat, see and do.

Vibe Fit – Fit Food menu options, local running track maps, an in-room yoga channel or to enjoy a work out with fellow guests; Vibe Hotels have everything you need to stay fit and healthy while travelling.

Creative Conferencing – Vibe meetings are spaces to think, inspire and spur creativity with casual seating and creative breakout areas, note pads filled with inspirational quotes, customised lighting and music, regionally inspired menus, state of the art multimedia and high speed internet.

To find out more visit: www.tfehotels.com/vibe-hotel-marysville

Traveloscopy | 

Aussies Rate Household Chores as Top Weekend Spoiler

New Toga Hotel’s research uncovers top reasons Aussies aren’t enjoying their weekends

Although 91% of Australians look forward to their weekends, they admit the burden of household chores is one of the top three barriers to enjoying their free time, according to new research from Toga Hotels.

More than 1 in 5 (23%) Aussies reveal household chores are getting in the way of taking a short break or getaway on the weekends, with 43% of Australians saying they spend their weekends catching up on mundane household tasks like cleaning the house, ironing and washing.

The obligation of performing household tasks is followed by finances and family commitments when it comes to top weekend spoilers.

Parents made up a third (32%) of those who selected household commitments as one of the top three weekend spoilers, with 56% being female compared to 49% of males.

Emma Fraser, Group Director of Marketing at Toga Hotels says the company‘s new research underlines the need for Aussies to take back their weekends!

“We know Aussies look forward to their weekends, but our research shows that by the time it comes around many allow household tasks to get in the way of enjoying their precious time off.

We want to encourage the return of the ‘Great Aussie Weekend‘ – a time when everyone gives themself permission to switch off and say goodbye to never-ending to do lists.”

Toga Hotels will be launching a new campaign next month to inspire more Aussies and Kiwis to getaway and enjoy their weekends.

“Toga Hotels are the Ambassadors of Great Weekends, get out there and explore Australia with family and friends and have fun,” she said.

To book a weekend away or for travel inspiration, visit togahotels.com

Toga Hotels Appointed Operator of Travelodge Hotel Hobart Airport

Toga Hotels is expanding its Tasmanian footprint with the announcement of their second property in the southern island state, Travelodge Hotel Hobart Airport.

Effective as of 1st October 2013, Toga Hotels will commence management of the former Quality Hotel Hobart Airport. A four star property, the 78-room fully air conditioned hotel offers a great value option for guests looking for a quiet and comfortable stay, whether on a late night arrival or early morning departure.

First opened in 2009 and located just 500 metres from the airport terminal, Travelodge Hobart Airport’s facilities include both family suites and standard rooms, a restaurant and bar, conference room, ample coach parking and a complimentary airport shuttle bus.

An easy 15-minute drive away from the CBD and Salamanca, the hotel is also a great base from which to explore popular Hobart attractions including the famous Salamanca Markets and MONA.

Rachel Argaman, CEO of Toga Hotels, said: "Following the acquisition of the Travelodge Hotel Hobart in February, we are proud to be expanding our reach in Tasmania with this convenient airport hotel. 

Travelodge Hotel Hobart Airport will offer fantastic value and convenience for both our business and leisure guests.”

The arrival of the Travelodge brand into Tasmania was heralded with the opening of the Travelodge Hotel Hobart in February 2013. Newly refurbished, the 131-room hotel is conveniently located in Hobart’s CBD with an array of popular dining and shopping spots nearby.

The acquisition of Travelodge Hotel Hobart Airport is in line with Toga Hotels' ongoing growth strategy.

Other upcoming new hotels include Adina Apartment Hotel Royal Randwick Racecourse (2015), Travelodge Hotel Mariners Tuggerah (2014) and Vibe Hotel and Conference Centre Marysville (2014).

For more information about Travelodge Hotels, visit: travelodge.com.au or travelodge.co.nz

New Toga Hotel: Travelodge Hotel Hobart

Toga Hotels takes its first bite into the Apple Isle & extends its portfolio Australia-wide with the 17th Travelodge Hotel

Toga Hotels is proud to announce the arrival of the Travelodge Hotels brand in Hobart. As of late March 2013, the Leisure Inn Hobart Macquarie will be known as Travelodge Hotel Hobart.

The 131 room hotel is newly refurbished and undoubtedly offers the best value hotel option for guests in Tasmania's dynamic and exciting capital city. Its features include: 24 hour Reception, a breakfast lounge, room service and complimentary parking. The guest rooms are complete with: LCD televisions, ensuite bathrooms, kitchenettes, heating and views overlooking the beautiful Mount Wellington or Hobart city.*

Travelodge Hotel Hobart is centrally located – the charming dining and shopping spots of Battery Point, Salamanca Place, Constitution Dock and the waterfront are just a relaxed stroll away. The hotel is also a great base from which to explore attractions such as: the Royal Tasmanian Botanical Gardens, the Tasmanian Museum and Art Gallery and the ever intriguing Museum of Old and New Art. For corporate travellers, key businesses are located close by to the hotel as is the Royal Hobart Hospital.

Allan Vidor, Managing Director of Toga Group, said, "We are delighted to announce the acquisition of a new hotel in Hobart – to be known as Travelodge Hotel Hobart. The Tasmanian location of the 17th Travelodge Hotel marks an important milestone for Toga Hotels, now proudly operating hotels and apartment hotels in each state and territory of Australia. Toga Hotels is thrilled to be working in partnership with the Zonie Group on this new hotel acquisition."

Mr Nick Tizzone, Director of Zonie, said, "Zonie Group is excited to have acquired the Leisure Inn Hobart Macquarie which is a significant hotel in a tightly held market. We are also pleased to have expanded our relationship with Toga Hotels which has operated our Adina Apartment Hotel Coogee (formerly Medina) property for the last [15] years with great success."

The acquisition of Travelodge Hotel Hobart is in line with Toga Hotels' ongoing ambitious growth strategy. Other upcoming new hotels include: Adina Apartment Hotel Bondi Beach (2013), Adina Apartment Hotel Mascot (2014), Adina Apartment Hotel Royal Randwick Racecourse (2014), Travelodge Hotel Mariners Tuggerah (2014) and Vibe Hotel and Conference Centre Marysville (2014).



For more information about Toga Hotels, visit: www.togahotels.com.au

*Facilities dependant on room type.

New Toga Hotel: Vibe Hotel and Conference Centre Marysville

Toga to develop and manage a brand new hotel and conference centre, helping revitalise Marysville in Victoria

Toga Group is pleased to announce an agreement with the Deputy Premier of Victoria and Minister for Regional and Rural Development, Peter Ryan, to develop and manage a brand new hotel and conference centre in Marysville, Victoria: Vibe Hotel and Conference Centre Marysville.

Located approximately 100 kilometres east of Melbourne, the township of Marysville was devastated by the Black Saturday bushfires of 2009. Toga is excited to be involved in the $28 million development of the brand new hotel and conference centre, set to play a major role in the rejuvenation of this beautiful region of Victoria. The hotel and conference centre will be fully integrated with the local community; providing ongoing employment opportunities and attracting increased numbers of local visitors.

Vibe Hotel and Conference Centre Marysville will be a contemporary, 4 star hotel and conference centre featuring:

·         100 guest rooms, including 5 suites
·         A conference centre and associated conferencing/exhibition spaces for up to 300 people
·         A restaurant/café
·         A wine bar/pub
·         A spa/health and wellbeing centre
·         Gymnasium
·         Outdoor pool

Allan Vidor, CEO of Toga Group, said: "Toga Group is thrilled to announce the upcoming development of Vibe Hotel and Conference Centre Marysville. The town of Marysville is close to the hearts of Australians following the devastation of the 2009 Black Saturday bushfires. Toga is honoured to play a key role in the revitalisation of this stunning part of regional Victoria with the development of this brand new hotel and conference centre, and its subsequent management. We are delighted to be working in partnership with Metier3 on this project and applaud the vision of the Deputy Premier and Minister for Regional and Rural Development, Peter Ryan, which has made this development possible."

Peter Ryan, Deputy Premier and Minister for Regional and Rural Development, said: "This exciting development will add character, quality and social benefit to Marysville and at the same time provide a tangible economic stimulus to tourism and private sector business investment right across the region."

The construction of Vibe Hotel and Conference Centre Marysville will commence mid-2013. The hotel and conference centre is expected to be open to welcome guests in late 2014. The new hotel is a joint venture with Metier3, the architects behind the fresh and innovative design.

Vibe Hotel and Conference Centre Marysville will be a place where visitors and locals alike will look forward to staying and hosting conferences and events. Along with chic accommodation and conferencing options, guests will relish great dining, a day spa and the hotel's lifestyle facilities.

Both the exterior and interior of Vibe Hotel and Conference Centre Marysville will embrace the local natural environment along with the sophisticated edge that Vibe Hotels are known and loved for. Additionally, Vibe Hotel and Conference Centre Marysville will be purpose built to include all of the features required to obtain a 5 Star Green Rating from the Green Building Council of Australia.

About Vibe Hotels

Stylish Simplicity

In concept and performance, Vibe Hotels are dynamic and individual. Vibe Hotels offer a fresh alternative to traditional hotels. Every aspect of Vibe Hotels represents a great lifestyle. Vibe Hotels are always part of their local environment, allowing guests to experience and absorb the essence of the destination. Each Vibe Hotel is an original expression of the village in which it is located. There are seven Vibe Hotels located across Sydney, Melbourne, the Gold Coast and Darwin. Coming soon: Vibe Hotel and Conference Centre Marysville (2014). vibehotels.com.au

About Toga Hotels

Toga Hotels is a leading Australian accommodation provider, responsible for 53 hotels across Australia, New Zealand and Europe. That equates to over 6, 700 apartments and hotel rooms which vary in price, location and design in order to meet a range of different accommodation needs. For more information about Toga Hotels, visit: www.togahotels.com.au

Pre-opening bookings available for Adina Apartment Hotel Norwest

Guests can now book their first stay at the new Adina Apartment Hotel Norwest, opening August 2012    

 
Guests are now visiting www.adinahotels.com.au to pre-book their first stay at the brand new

Adina Apartment Hotel Norwest.

Located within the Norwest Business Park at Baulkham Hills, the apartment hotel is set for completion in August 2012.

It will feature: 

·         106 apartments including: 

-          21 studio rooms

-          80 one bedroom apartments

-          three two bedroom apartments

-          two three bedroom apartments
·         One conference room
·         Onsite café
·         Fitness centre
·         Swimming pool
·         Car parking facilities

 
Adina Apartment Hotel Norwest will be a welcome addition to Norwest Business Park - preeminent property developer Capital Corporation's latest development. Known as 22B Norwest, it is a significant and progressive business park fast becoming a thriving commercial hub. Situated just 45 minutes' drive from Sydney's CBD, Adina Apartment Hotel Norwest will make doing business with some of Australia's leading brands easy by offering a place for guests to make themselves at home, along with providing conferencing facilities.

At Adina, there is no need to sacrifice lifestyle when travelling – guests relax in the spacious living areas of the stylish apartments, relish the convenience (and cost savings) of fully equipped kitchens and laundries and wind down at the in-house gym and pool. Also, an emerging dining and retail precinct is close for those making Adina their base while away from home or relocating.

Rachel Argaman, CEO of Toga Hotels, said: "We are delighted to offer guests the chance to pre-book their first stay at the brand new Adina Apartment Hotel Norwest. We are thrilled to introduce our known and loved Adina Apartment Hotel brand to an area with high corporate and leisure demand. Toga has embraced the growth of the Norwest Business Park and an ongoing partnership with Capital Corporation." 

Steve Grant, Director of Capital Corporation, said: "Capital Corporation has been instrumental in the development of Norwest Business Park as we have built and/or developed over 40 properties since its inception. We are pleased to be able to expand our portfolio by developing Norwest's first serviced apartments and are excited to be working with Adina Apartment Hotels on this venture."

The building which houses Adina Apartment Hotel Norwest is comprised of approximately 11,000m² of quality office accommodation and speciality showroom in addition to the quality appointed serviced apartments. Designed by Scott Carver Architects, 22B Norwest will also include a three level open deck car park, coach set down and parking areas.

Toga Hotels is currently pursuing an ambitious growth strategy for the Adina Apartment Hotel brand within Australia. In addition to Adina Apartment Hotel Norwest, coming soon is Adina Apartment Hotel Bondi Beach (2013), Adina Apartment Hotel Mascot (2013) and Adina Apartment Hotel Royal Randwick Racecourse (2014).

For more information about Adina Apartment Hotels visit: www.adinahotels.com.au. 

Toga to operate Adina Apartment Hotel Mascot

Adina Apartment Hotel Mascot

Toga Hotels is pleased to announce plans to open a new hotel in late 2013 to be known as Adina Apartment Hotel Mascot.

Located less than 1km from Sydney Airport on Bourke Road, Capital Corporation will soon commence construction on the purpose built apartment hotel.

Once complete, Adina Apartment Hotel Mascot will feature:

123 apartments with a mix of:         

• 51 studio apartments
• 66 one bedroom apartments
• Six two bedroom apartments

An onsite restaurant and bar
Two conference/function rooms
Onsite parking
Gym


While there are many hotels in Mascot, apartment hotels are limited. Adina Apartment Hotel Mascot will service a growing need from travellers to be accommodated in apartment style accommodation.

Mascot is a thriving business hub and Adina Apartment Hotel Mascot will meet the accommodation demand from local businesses, along with leisure and business transit-travellers. Guests will value the ease of staying just minutes away from Sydney's international and domestic airports with the added convenience of an Adina airport shuttle service. The Mascot train station is located less than 250 metres away and offers an easy transport solution for guests wanting to explore Sydney's CBD and tourist attractions. 

Setting Adina Apartment Hotel apart from the competitor set will be Adina's signature apartment space, stylish interiors, functional features and premium lifestyle facilities. The full service apartment hotel has been designed to make time in transit more comfortable. Guests will be able to prepare home cooked meals in their private apartment, wash clothes in-room in a fully equipped laundry or simply relax in contemporary living areas. For business travellers, the apartment offers space for small meetings, along with conference rooms for larger events.

Allan Vidor, Managing Director of Toga Group, said: "Adina Apartment Hotel Mascot represents another great milestone for Toga Hotels. Adina Apartment Hotel Mascot is the fourth new Adina Apartment Hotel to be announced this year following Bondi Beach, Norwest and Royal Randwick Racecourse. Toga Hotels is implementing a compelling growth strategy for our international apartment hotel brand – Adina Apartment Hotels – in Sydney, off the back of continued success in Europe.    

"In 2013 we look forward to impressing our guests with the Adina brand and are proud to be once again taking on the operating agreement for Capital Corporation."

Other new Adina Apartment Hotels coming soon include: Adina Apartment Hotel Norwest (2012), Adina Apartment Hotel Bondi Beach (2013) and Adina Apartment Hotel Royal Randwick Racecourse (2014). These new additions to the portfolio will take the total number of Toga Hotels to 56, across the four brands; Adina Apartment Hotels, Medina Apartment Hotels, Vibe Hotels and Travelodge Hotels.


For more information about Toga Hotels, visit: www.togahotels.com.au

TRAVELLING TO EUROPE? Visit www.adina.eu

Adina Apartment Hotel Royal Randwick Racecourse

Australian Turf Club (ATC) Chairman John Cornish announced today that international company Toga Hotels has signed an Agreement to manage a 170 room, 4 star apartment hotel at Royal Randwick.

Branded Adina Apartment Hotel Royal Randwick Racecourse, the unique track fronting hotel is part of the ATC's world-class redevelopment of Royal Randwick Racecourse and its vision to create Sydney's best racing, entertainment and events destination.

This hotel is a key part of a growing array of centralised services and accommodation to benefit Members and the broader community. ATC is also taking advantage of a buoyant Sydney hotel market, with occupancy rates near all time highs and room rates on the increase.

The hotel will be located along Alison Road at the end of the main straight, with spectacular views over the racetrack towards the winning post and across Centennial Park to the city skyline.

The new hotel will provide quality accommodation to race day attendees, local and visiting businesses, as well as tourists, event goers and the surrounding community including UNSW, Prince of Wales Hospital, Sydney Cricket Ground, Allianz Stadium, Sydney International Airport, and Sydney CBD.

A restaurant, pool deck bar and conference facilities within the hotel will provide superior dining and business facilities to hotel guests, race-goers and the local residential and business community.

"Very few new Sydney hotels have been developed in recent years. Our research shows there is strong demand for rooms to service the needs of visitors to the event precinct of Royal Randwick and its surrounding neighbours which includes the Eastern Suburbs beach precincts," Mr Cornish said. 

Similarly the Children's Hospital requires rooms for visiting surgeons, specialists, families and patients; whilst UNSW is regularly looking for accommodation for visiting lecturers and students.

"On race days we will be able to accommodate our intrastate, interstate and international visitors trackside, which will be highly valued during Carnivals.

"Our growing non-raceday meetings, conference and events business will be greatly enhanced with onsite accommodation and additional conference facilities just a few kilometres from the Sydney Airport, Sydney CBD and Bondi Beach."

Minister for Racing, George Souris, has congratulated the Board of the Australian Turf Club for its vision and forward thinking in its latest project at Royal Randwick.

"This magnificent facility on the edge of Sydney's CBD, is much needed, providing much needed accommodation, conference space, restaurants and facilities for racing participants, Mr Souris said.

"The hotel development will greatly compliment the current redevelopment of Royal Randwick which will make it the envy of the thoroughbred racing world with the most modern, state-of-the-art facilities.

"Royal Randwick is situated on the doorstep of Australia's global city and this extensive rebuilding and much needed hotel project will not only benefit race day crowds, but position Sydney to leverage fresh tourism and visitation with the new purpose-built sporting, recreation and event facilities."

The hotel will be operated by the Toga Hotels, who are responsible for the management of 52 hotels across Australia, New Zealand and Europe under the recognised brands of Adina Apartment Hotels, Medina Apartment Hotels, Vibe Hotels and Travelodge Hotels.

Allan Vidor, Managing Director of Toga Group said "Toga Hotels is excited to announce plans to open Adina Apartment Hotel Royal Randwick Racecourse and help support the Australian Turf Club's vision of creating Sydney's premier racing and entertainment destination". 

"The Adina Apartment Hotel brand will be an ideal fit for Sydney's racing heartland, offering serious levels of space and a commitment to contemporary design. Guests will feel immediately at home with separate lounge rooms, bedrooms, fully equipped kitchens and laundries along with lifestyle facilities such as a gym, pool and restaurant. For those wanting to experience the excitement of trackside action, many rooms will feature balconies with views toward the winning post.

"Adina Royal Randwick Racecourse will fill a much needed gap with accommodation and lifestyle facilities in this dynamic precinct that is the home to the sport of kings".

The hotel is expected to commence construction in late 2012, with an opening date to follow completion of the Royal Randwick Grandstand redevelopment in 2014.

Medina Grand Adelaide Treasury still the city's 'mint' property

BY RODERICK EIME IN ADELAIDE

Adelaide, as anyone knows, is a quirky town. Established in 1836 by British free settlers, the city was beautifully designed and laid out by Colonel William Light with a foresight that South Australians enjoy to this day.

The quirkiness extends into numerous facets of Adelaide life and one of the most obvious is their extremes of architectural design. Early photos of the city show ornate Victorian and Edwardian buildings styled in rich, locally-hewn sandstone. Over the years many of these noble buildings have vanished, to be replaced by enormous glass, metal and marble monoliths of dubious aesthetic value. It is quite common to see surviving examples flanked by these “modern” monstrosities.

The centre of the city is Victoria Square, bordered by this awkward dichotomy of old and new, is presided over by some of the city’s best known classic buildings; the GPO, the courthouse, the former Moore’s department store and the old treasury building. In 2002 Toga Hospitality chose the Medina Serviced apartment brand to complete their total renovation of this very early, almost derelict Adelaide civic landmark, creating one of the most innovative and stylish serviced apartment projects anywhere. In 2004 it scooped the category at the HM Awards and garnered a UNESCO citation in 2003.

Finally I have the chance to experience this magnificent property, respectfully and tastefully restored right down to the original Premier’s Cabinet Room, courtyard garden and secret underground tunnels. Guided by long-serving reservations manager, Kasha Adams, newly installed GM, Ben Lancken and I tour the former corridors of power.

“We’ve had one or two guests ask to change rooms because of a spooky ‘presence’”, claims Kasha, “and there have also been tales of moving furniture, flying tools and noisy cocktail parties in vacant rooms.”

Many of the artefacts like coins, cans and cutlery uncovered during restoration work are displayed in cabinets.

As for future plans, I asked Toga Director of Brands and Communication, Lisa Phillips, about what Toga have in store for the Medina Grand Adelaide Treasury and the key to developing the unique customer experience.

“Over the past 12 months at Medina Grand Adelaide Treasury, we have continued to work hard on delighting each and every guest,” she says. “Our guests lie at the heart of everything we do and we have some wonderful initiatives in place to help us deliver a great experience, every time.

“A critical component to enhancing the guest experience is the ongoing training of our Team Members. A reflection of the strength of these systems can be seen at Medina Grand Adelaide Treasury though the high percentage of guests indicating they would recommend the hotel to friends and family and through positive reviews on key listening platforms such Trip Advisor.

“The guest experience has also been enhanced through the continuous upgrade of facilities throughout the hotel including the installation of brand new televisions throughout in 2010. We look forward to maintaining and improving on the strong performance of this hotel into 2011 and beyond.

“Medina Grand Adelaide Treasury is a beautiful hotel, a jewel in the Toga crown. One of our priorities when it comes to this hotel is to maintaining the integrity of the building, both inside and out, rather than making dramatic alterations due to its historical importance.

“In order to do so, we will continue to roll out an ongoing upkeep schedule whilst working with our interior design team to constantly find new ways to showcase the hidden treasures and unique features of this hotel,” she says.

Developments of this scale and integrity are rare in Australia, especially in a CBD, with other examples like the Henry Jones Art Hotel in Hobart and Rothbury On Ann in Brisbane some of the few worthy contemporaries in this category.

With business and meeting facilities, restaurant and bar plus unusual function space, Medina Grand Adelaide Treasury is a beacon of taste and style in a sometimes confused city.

Toga Partners with Sydney Festival

Toga Hospitality announces new partnership with Sydney Festival

Medina, Travelodge and Vibe hotels named Sydney Festival's Official Accommodation Partner

Toga Hospitality is pleased to announce a new partnership with Sydney Festival. As a Star Sponsor of Sydney Festival 2012, Toga Hospitality will be the Official Accommodation Partner of the 2012 Festival. The partnership will span across Medina Apartment Hotels, Travelodge Hotels and Vibe Hotels.

Toga's hotel brands fit perfectly with the diversity of Festival audiences. Enjoy Festival First Night and a great night's sleep at Travelodge's central locations with rates that won't break the budget; stay a little longer to soak up the space and style offered by Medina Apartment Hotels; or stay like a rock star at Vibe Hotels.

Toga will work closely with Sydney Festival on a series of exclusive accommodation packages for visitors to Sydney and Sydneysiders treating themselves to a stay-cation to make the most of the city's festive atmosphere. Details of the accommodation packages are soon to be announced.

Toga Hospitality's CEO, Rachel Argaman said: "We're thrilled to stand beside Sydney Festival as their Official Accommodation Partner. Toga has a strong passion for the arts and enjoys long-standing partnerships with a range of arts organisations. Year after year, Sydney Festival continues to deliver an innovative program that attracts large audience numbers from interstate, international destinations, and from within our own city. We look forward to welcoming these guests to our hotels whatever their accommodation needs or budget."

Next year, the Sydney Festival 2012 will run from 7th – 29th January, 2011. Every January, Sydney Festival enlivens and transforms Sydney with a bold cultural celebration based on the highest quality art and big ideas. The program is kaleidoscopic in its diversity on a national and international scale: from cabaret and all genres of music to cutting-edge theatre; from contemporary dance to family programs and massive free outdoor events. In all, the program comprises around 300 performances and 80 events performed by over 1000 artists in at least 20 venues each year.

Malcolm Moir, Sydney Festival's Head of Business Development said, "Sydney Festival is very excited to be working with Toga Hospitality, not only for the sake of our interstate and international Festival artists, who will now experience the warm hospitality of some of Sydney's best hotels, but also for our national and international visitors, who will enjoy the very best of Sydney's accommodation."

For more information about the Sydney Festival, visit: www.sydneyfestival.org.au

BOOK ONLINE @ www.togahotels.com.au

TRAVELLING TO EUROPE? Visit www.adina.eu

Toga Hospitality Puts the Competition to Bed at the 2011 HM Awards

Nominated across eight categories, Toga Hospitality has taken out three much coveted awards and was highly commended in one category at the ninth annual HM Awards for Hotel and Accommodation Excellence, 2011.

Toga Hospitality was awarded:

Winner: Economy Hotel: Travelodge Docklands (Melbourne)
The newest addition to the Travelodge portfolio after opening its doors over a year ago, Travelodge Hotel Docklands in Melbourne was awarded winner of the Economy Hotel of the year. Travelodge Hotel Docklands is an outstanding hotel in Melbourne's emerging precinct, Docklands. Travelodge is the perfect base from which to explore all of Melbourne's key attractions including Etihad Stadium and is committed to consistently delivering great value accommodation.

Winner: Midscale Hotel: Vibe Hotel Rushcutters (Sydney)
Vibe Hotel Rushcutters boasts an exceptional city fringe location overlooking Rushcutters Bay Park. Guests feel every bit the rockstar chilling out and staying up late in the near by Kings Cross, Double Bay, Paddington, Woollahra and Potts Point or escaping the action and heading to the rooftop pool, voted in the 'Top Five' pools in Sydney.

Winner: Marketing Campaign: Vibe Towel
Vibe Hotels scored the Marketing Campaign award in recognition of the Vibe Towel campaign. The Vibe Towel campaign was delivered via an integrated marketing campaign incorporating extensive PR, promotion, online and print advertising. The result was a much loved summer accessory for our guests and increased brand recognition for Vibe Hotels.

Highly Commended: Serviced Apartment Property: Medina Grand Adelaide Treasury
Medina Grand Adelaide Treasury, which was highly commended in the Serviced Apartment Property category, is the historic jewel in Medina Apartment Hotel's crown. The Heritage Listed hotel has maintained many of the original 19th Century architectural features and has a string of awards under its belt. Situated at the true heat of Adelaide's CDB, the hotel over looks Victoria Square and is adjacent to the Town Hall. Originally the offices for the State Treasury, the hotel blends the old with the new and is well know for its historic underground tunnels.

Rachel Argaman, CEO of Toga Hospitality, said: "We are thrilled that the industry has recognised us for these awards. Our success is the result of continued commitment to our team's achievements and the strength in our brands. We look forward to another year of growth and excellent results."

The HM Awards for Accommodation and Excellence are presented annually to showcase outstanding achievements within the hospitality and tourism industry across Australia, New Zealand and some South Pacific countries. The event took place at Sydney's Town Hall on Friday 2 September, 2011.


About Toga Hospitality www.togahotels.com.au

Toga Hospitality is one of the largest accommodation providers in Australia and currently operates 52 strategically located apartment hotels and hotels in Australia, New Zealand and Europe.

· Adina Apartment Hotels in eight locations (Australia and Europe)
· Medina Apartment Hotels in 21 locations (Australia)
· Vibe Hotels in seven locations (Australia)
· Travelodge Hotels in 16 locations (Australia and New Zealand)

That equates to over 6,000 apartments and hotel rooms which vary in price, location and design in order to meet a range of different accommodation needs.

Adina Apartment Hotel Berlin Hackescher Markt now open!

Adina's latest offering outshines its class, seducing guests with space, style and location

Today, Adina Apartment Hotel Berlin Hackescher Markt has officially opened, welcoming the very first guests.

Adina Hackescher Markt is the largest of three chic, Australian owned and operated, Adina Apartment Hotels in Berlin. The new hotel represents the eighth in an expanding portfolio characterised by urbane locations, stylish interiors and premium lifestyle facilities.

Adina Hackescher Markt is situated in one of Berlin's most vibrant emerging districts. In a city known for avant guarde culture, Hackescher Markt sets the pace with bars, restaurants, boutiques, art galleries and museums oozing with attitude. Guests will also be well positioned to explore Berlin's classic landmarks with Alexander Platz, Brandenburger Tor, Museums Island and many more, all close by.

Adina Hackescher Markt features 145 spacious one and two bedroom apartments and studios. The brand's commitment to spacious apartment hotel accommodation, a rarity in Europe, remains strong. Each has been designed to cater to savvy travellers and feature: fully equipped kitchens, separate lounge and bedrooms, internal laundries, flatscreen televisions, iPod docking stations and work desks – to name a few.

Adina Hackescher Markt's interiors live up to its location's air of cool. Adina's signature interior design has been taken to the next level at this brand new hotel. Dominant use of charcoal and black sets an edgy mood, whilst gold overtones lend a contemporary feel, highlighting the warm tones in the indigenous Australian artwork dotted throughout the hotel.

The hotel also features a Wellness Area complete with a Swarovski encrusted ceiling depicting the Southern Cross, the exclusive Aveda Salon and Spa with an organic product range and Alto Bar and Restaurant featuring a vast breakfast menu, enticing tapas selection and boasting an Australia wine list. 

Rachel Argaman, CEO of Toga Hospitality, said: "We're thrilled to welcome the very first guests to Adina Apartment Hotel Berlin Hackescher Markt. Adina continues to expand whilst always striving to impress our guests and match their lifestyles through the signature brand elements: spacious apartments, stand-out locations, chic interiors and exceptional lifestyle facilities - all infused with an Australian flavour."

Adina Apartment Hotels are located across Europe and Australia: Berlin (three), Frankfurt (one), Hamburg (one), Copenhagen (one), Budapest (one) and Sydney (one). The next Adina Apartment Hotel is set to open in 2012 at Sydney's iconic Bondi Beach.

For more information or to book, visit: www.adina.eu or www.adinahotels.com.au

About Adina Apartment Hotels  

The 'suitest' way to stay

Adina Apartment Hotels are designed with contemporary travel in mind. Each apartment features a spacious lounge room coupled with a fully equipped kitchen, internal laundry, iPod docking station, desk, flat screen television, safe and balcony (subject to room type).

The chic, urbane style of the hotels has been blended with functionality and a welcoming atmosphere. Aboriginal art and hints of Australia feature in each of the hotels, a nod to their Australian roots.

Alto Bar and Restaurant (onsite dining at selected Adina Apartment Hotels) offers scrumptious meals and beverages including delicious cocktails and featuring a selection of Australian wines.

Adina Apartment Hotels can be found in the following city locations: Berlin, Frankfurt, Hamburg, Copenhagen, Budapest and Sydney.

All Adina Apartment Hotels are proudly owned and operated by Toga Hospitality, an Australian company also responsible for Medina Apartment Hotels, Vibe Hotels and Travelodge Hotels in Australia, New Zealand and Europe.  

Revealed - Toga's CEO working incognito for UNDERCOVER BOSS!

Rachel Argaman, Australian Hotelier of the year, has been scrubbing, cooking and cleaning to find out how Toga Hospitality can improve guest service and reward the unsung members of the Toga Team

7th October 2010: Last week, in front of over 200 Toga Team Members, Rachel Argaman – CEO of Toga Hospitality – announced she has been working undercover at Vibe Hotels, Medina Apartment Hotels and Travelodge Hotels. Her experience will feature in the brand new, Australian version of the hit series Undercover Boss.

Argaman wanted to learn and experience first hand what the company can do to improve each and every guest experience and to ensure that Toga Hospitality is, and remains, a compelling place to work as well as to stay.

She left the comfort of the office and her home to take part in a unique undercover mission to examine the inner workings of the company. A familiar face around each of Toga Hospitality's 51 hotels, she was heavily disguised and donned various uniforms as she learnt how to clean rooms, check in guests, prepare guest meals, set up for conferences and so much more!

By going undercover, Argaman had the unique opportunity to get to know even more members of the incredible Toga Team and to hear some home truths about the business. Her experience has resulted in significant and unique changes to help Toga Hospitality continue to serve its guests, look after its Team Members and continue to grow well into the future.

Argaman said: "Companies don't succeed; people do – at Toga Hospitality, we follow this as our mantra. The reason I wanted to be involved in Undercover Boss was to look at our business through the eyes of our Front Line Team. This was a true learning curve! I had lots of fun and have learnt vital lessons which will translate into real solutions for our business and our people so that we can better serve our guests, and our team!"

Network Ten's Chief Programming Officer, David Mott said: "I'm delighted with the local production of Undercover Boss…Our CEOs have been extraordinary in giving of their time. I know this has been a life changing experience for them. What we have here is something quite special that Australians will love and embrace."

Other companies taking part in the series include: Domino's Pizza Enterprises, Boost Juice and Veolia Environmental Services Australia. The American series of Undercover Boss launched to 38.6 million viewers in the US, making it the highest rating premiere of a reality show on record.

Undercover Boss Australia starts on Monday 18 October at 8.30pm on TEN

BOOK ONLINE @ www.togahotels.com.au or call Central Reservations: 13-TOGA

NOW OPEN – Travelodge Docklands, Melbourne

TRAVELLING TO EUROPE? Adina Apartment Hotels open in Berlin, Frankfurt, Budapest & Copenhagen - Hamburg opening soon

Toga Celebrates Prestigious 2010 HM Awards Win!

Rachel Argaman, CEO of Toga Hospitality

Toga Hospitality's CEO, Rachel Argaman, was named 'Hotelier of the Year' at the 2010 HM Awards last Friday night. The entire Toga Team are thrilled to have won the gold logie of the tourism industry!

As the most highly commended group on the night Toga was also recognized for the following achievements:
* Highly Commended Marketing Campaign - Travelodge ChooseDays
* Highly Commended Serviced Apartment Property - Adina Apartment Hotel Sydney, Crown St
* Highly Commended Accommodation Property under 3.5 Star - Travelodge Docklands

Rachel Argaman, CEO of Toga Hospitality, said: "We are thrilled and humbled to have taken home a significant award at this year's HM Awards! Without a doubt, this is a team award. The night was a wonderful occasion which gathered the best in the business as we celebrated all of our successes over the past year. Congratulations to everyone who was nominated!"

The HM Awards are presented annually to showcase outstanding achievements within the hospitality and tourism industry across Australia, New Zealand and some South Pacific countries. A record 1200 entries were received this year. Toga's success at this year's awards followed suit with the company's strong and consistent annual performance in the HM Awards.

About Toga Hospitality
Toga Hospitality is one of the largest accommodation providers in Australia and currently operates 51 strategically located apartment hotels and hotels in Australia, New Zealand and Europe.
* Adina Apartment Hotels in six locations (Australia and Europe)
* Medina Apartment Hotels in 22 locations (Australia)
* Vibe Hotels in seven locations (Australia)
* Travelodge Hotels in 16 locations (Australia and New Zealand)

That currently equates to over 6,000 apartments and hotel rooms which vary in price, location and design in order to meet a range of different accommodation needs. Toga is looking forward to the opening of brand new hotels across the brands shortly including two new Adina Apartment Hotels (Hamburg and Berlin) at the end of 2010 and early 2011.

For more information about Toga Hospitality, visit: www.togahotels.com.au