Preferred Hotel Group Partners With Skyscanner

Michelle Woodley, Senior Vice President of
Distribution & Revenue Management
for Preferred Hotel Group

Preferred Hotel Group™, a global provider of sales, marketing, and distribution services to independent hotels, today unveiled the latest development in its aggressive distribution model by launching a new partnership with Skyscanner, a leading global travel search engine. The move is designed to drive greater consumer awareness of the Preferred Hotel Group brand, while increasing bookings and reducing the costs of customer acquisition for its 650 member hotels and resorts worldwide.

Travelers looking to enjoy the independent hotel experience can now use Skyscanner to search destinations, compare rates, and directly book stays at Preferred Hotel Group member properties. Skyscanner users will also benefit from streamlined access to exclusive offers and the lowest available rates whenever viewing a hotel or resort within the Preferred Hotel Group portfolio. Complementing the worldwide appeal of both companies' services, both Skyscanner and Preferred Hotel Group's booking engine support 30 different languages.

“Preferred Hotel Group is proud to partner with Skyscanner,” said Michelle Woodley, Senior Vice President of Distribution & Revenue Managementfor Preferred Hotel Group. “Metasearch engines are an important travel planning tool for today's consumers, and we designed this partnership to support our goals of continuously driving more bookings to our hotels and increasing traffic to our branded websites.”

“We are delighted to be adding Preferred Hotel Group to our offering,” saidFrank Skivington, Chief Commercial Officer, Skyscanner. “The 650 hotels and resorts that the brand represents globally provides our users even more choices to compare, to be able to uncover the perfect accommodation for their travels.”

About Preferred Hotel Group™
Preferred Hotel Group represents 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group's brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.

About Skyscanner
Skyscanner is a leading global travel search provider offering an unbiased, comprehensive and free flight search service as well as instant online comparisons for hotels and car hire. Having launched in 2003, it is now helping 25 million unique visitors each month to find the best deals, through powerful technology we have built across our website and mobile app. With more than 500 employees spanning 35 nationalities across six global offices – Edinburgh, Glasgow, Singapore, Beijing, Miami, Barcelona, Skyscanner places great emphasis on its global coverage, with search available in over 30 languages. Skyscanner's highly-rated free mobile apps are available on iPhone, iPad, Android, Windows Phone, BlackBerry and Windows 8 devices and have been downloaded over 30 million times.

Preferred Hotel Group Welcomes Discovery Primea in Makati City, Manila, Philippines.

Discovery Primea Exterior Night View
Copyright: Preferred Hotel Group

Preferred Hotel Group™ welcomes Discovery Primea into membership of its Summit Hotels & Resorts brand. The partnership represents the company's expansion into the capital city of Manila, and its commitment to strategically develop its brands within the emerging economies of the Asia Pacific region.

“The Philippines has been one of the fastest growing Asian economies in the last 2 years, and is poised to be the fifth largest economy in Asia by 2050,” said Mr. Anthony Ross, Executive Vice President of Asia Pacific, Middle East, and Africa for Preferred Hotel Group “With so much potential, as well as a young and dynamic population to fuel strong growth in the capital and other major cities, we look forward to forging more alliances with like-minded independent hotel partners, and serving as an advocate to enhance the profile of independent hotel experiences in the country.”

Discovery Primea is a 68-story hotel and residences tower, and is currently one of the tallest buildings in the Central Business District. Located at the epicentre of Manila's business district on Ayala Avenue, one of the Philippines' prime real estate markets, the hotel is within walking distance to many multi-national companies, as well as the city's premier shopping district, art galleries, museums, and a multitude of dining options.

Designed by renowned Japanese architect Kenzo Tange, Discovery Primea is home to 141 rooms and suites, which are situated on the first 17 floors of the tower. Alongside amenities like the fitness centre, beauty salon, swimming pool and a medical clinic, the Terazi Spa at the hotel features an authentic Turkish Bath in addition to a full service spa menu. Hotel guests will also be spoilt for choice with exciting dining options that include Tapenade, an all-day dining Mediterranean restaurant; The Gilarmi Lounge, a lobby lounge that serves Filipino-inspired bar fare and international draught beers; Flame, a fine dining restaurant serving contemporary continental cuisine; Edge, a garden lounge that serves craft cocktails with stunning views of the city skyline; and 1824, a Scotch & Cigar Bar.

All guests of Discovery Primea are eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.

Discovery Primea is expected to open in October this year.

About Preferred Hotel Group™
Preferred Hotel Group represents 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group's brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™; Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.