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Tuesday, September 28, 2010

ACCOR'S NEW DIGITAL SIGNAGE SET TO EYEBALL 5.8 MILLION GUESTS

Accor hotels across Australia have launched an innovative digital signage solution set to capture the attention of over 5.8 million guests annually.

Accor's digital signage solution, managed by leading agency Moving Tactics, offers a clean, uncluttered advertising environment with 150 digital panels installed in hotel lift foyers, reception areas, bars and conference areas.  The panel placement has been designed to target valuable guest downtime in high dwell areas.

In a first for the industry, Accor has installed these panels across 53 of its Pullman, Grand Mercure, Novotel, Mercure, Ibis, All Seasons and Formule 1 hotels, ensuring that digital messages will reach the full spectrum of the market - from high-end business travellers (60%) to value seeking holiday makers.  The digital panels will be rolled out to a total of 150 hotels in Australia over the next 12 months.

"The digital signage is an excellent vehicle for tourism operators, credit card companies, airlines, financial services, rental car companies and many more keen to reach both Australian and overseas travellers," says Vice President Accor Australia, Simon McGrath.

Unlike traditional out of home advertising which can often get lost in the traffic, Accor hotels' guest traffic – around 10,000 guests per day - is a largely captive audience rather than one of ad hoc passersby.  Guests stay an average of two nights and utilise areas where digital signage is displayed multiple times during their stay.  For potential advertisers this equates to a premium, value for money media option.

Moving Tactics is now putting to market, advertising partnerships with category exclusivity. Packages start from just $15 a day per hotel, including unlimited material change-outs.

"Advertisers are looking for cost-effective alternatives to traditional media outlets to generate sales and brand recognition with both the local and overseas travellers," said Moving Tactics Sales Director, Andrew McIntosh

"The digital signage screens create huge advantages for advertisers keen to get close to their target markets."

Screen information and advertising can be updated 24 hours a day, seven days a week,  making this channel a responsive and dynamic medium that can be used to create targeted communications with what has been elusive audience to date.

For further information on Accor digital signage go to www.hotelmedia.com.au



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