micenet AUSTRALIA magazine and American Express have formed a strategic alliance. American Express Meetings & Events, an extension of American Express Business Travel, has agreed to make micenet magazine available to some of its key meetings and events decision makers. American Express is a leading travel management company and meetings, events and incentive provider that reaches customers around the world.
This strategic alliance will extend micenet AUSTRALIA’s readership to an even greater audience of highly qualified convention and incentive travel buyers. For advertisers, the strategic alliance will result in greater exposure to an extended, sophisticated and highly resourced sector of the market that has been relatively untapped by business event publications in the past.
Helen Batt-Rawden, Publisher of micenet magazine says, ‘selecting effective distribution channels is a key component to a company’s marketing mix and integral to the successful operation of an organisation. We constantly strive to research and introduce more qualified and exclusive distribution channels that will not only give our advertisers more exposure within the niche C&I buyer arena, but will also maintain our leading status in the marketplace and ensure the magazine is more widely read by QUALIFIED buyers than any other C&I/MICE-related magazine in the Australian marketplace'.