Source: Travel Daily
Federal tourism minister Martin Ferguson has just officially launched Australia's new global tourism marketing campaign.
The promotion aims to harness the power of advocacy by the Australian people, with the first "invite" phase kicking off on 15 Apr by allowing consumers to tell the world about what is so great about Australia.
Photos uploaded to a special website will be geo-tagged to create a searchable online resource which TA md Andrew McEvoy described as the "ultimate insider's guide to Australia".
In May the second "inspire" phase starts, with the creation of an integrated campaign with print, online and video content incorporating some of the consumer submissions of their favourite Australian holiday experiences.
The third "engage" phase will encourage trade partners to join with TA to promote Australia to the world.
More information in today's Travel Daily.
Wednesday, March 31, 2010
Subscribe to:
Post Comments (Atom)
Last Month's Most Popular Posts
-
School holidays are just around the corner and it is time to slow down, reconnect with your loved ones and enjoy a fun family getaway in the...
-
The intelligence veteran, author and whistleblower will discuss espionage, interrogation and the realities of modern spycraft during a 12-n... -
Reports from Hong Kong and Singapore show how cabin thieves exploit crowded overhead bins and sleeping passengers. The clearest route data p... -
At least 160 people have been killed and hundreds remain missing after a catastrophic flash flood and debris flow struck the Nepal-Tibet bor...
-
The results of the Travel + Leisure Luxury Awards Asia Pacific 2026 have been announced, celebrating the hotels, resorts, spas, destination... -
Accor’s Fairmont Hotels & Resorts has opened a 474-room luxury hotel in Bangkok’s Sukhumvit district, in partnership with Thai property...
-
Ariki Adventures on Rarotonga in the Cook Islands has introduced an all new experience to view marine life and coral formations, with g... -
Harilela Hotels will convert the Holiday Inn Singapore Orchard City Centre into The Hari Singapore, a 326-room luxury hotel scheduled to ope...
The Expeditionist
Venturing to the world's special places
No comments:
Post a Comment