Travel has the power to transform both our own lives and the world we live in. When we push our physical and psychological boundaries, incredible things can happen. And that’s why transformational travel is set to change everything in 2017.
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| Tribesmen perform ancient ritual dance on remote island in Vanuatu. Heritage Expeditions. (Roderick Eime) |
Transformational travel is the next evolution of experiential travel and while it maintains many of the elements of the original, it aims for a new level of consciousness that’s carried on long after the trip is over. Travel expert and doctoral researcher Michael Bennett has identified a three-phase process consisting of the departure, the initiation, and the return – the “hero’s journey” – where travellers venture into the unknown to learn wisdom from cultures and places outside their own, returning home to implement this knowledge, ultimately changing their lives and the lives of others around them. It’s this post-travel action that separates experiential travel from transformational travel.
When travellers have authentic, genuine interactions with other cultures, they stop seeing the world as so black and white. They can be inspired to donate to environmental or social causes after first-hand experience.
While luxury and unique experiences have always been the key selling points for providers in this sector, they are now beginning to focus on these more transformational aspects. Environmental sustainability, corporate social responsibility, immersive conservation programs and positive engagement with local communities have now become major selling points to travellers eager to make a change within themselves and for the places they visit.
Source: Luxperience News
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