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Wednesday, October 20, 2021

The Australian regions set to boom from a domestic tourism recovery

With lockdowns easing in NSW, Victoria and the Queensland Government announcing yesterday it’s “plan to unite families” by Christmas, a boom in domestic tourism is on the cards. The boom is likely to be fuelled by travellers visiting friends and relatives (VFR) particularly over the summer months and then into 2022 when low-cost airline Bonza will take to the skies connecting regional Australian centres.

“We all know there’s pent up demand for Aussies to travel and visit loved ones. But, what the travel sector should also consider is the record levels of domestic migration that has happened since the pandemic began. We’ve experienced record numbers of Aussies moving regional and interstate,” said James Morrell, CEO of Muval - an removalist booking website whose data is an early indicator of quarterly ABS migrations statistics. 

Muval’s data has tracked where Aussies have relocated to since the pandemic began and domestic travel has been disrupted. Morrell says the data is a good indicator of what regions will see a surge in VFR tourism.

“We’ve seen huge surges of interstate moves to smaller capital cities namely Brisbane, Perth and Adelaide.  Regional centres like the Gold Coast, Sunshine Coast, Cairns, Townsville, Far North Coast of NSW have seen a strong influx of residents and no doubt their friends and relatives will be knocking on their door to visit when they can,” added Morrell. 

Top 10 holiday locations set to boom from visiting friends and relatives:

  1. Brisbane

  2. Perth

  3. Adelaide

  4. Hobart

  5. Cairns

  6. Gold Coast

  7. Sunshine Coast

  8. Townsville

  9. NSW Far North Coast including Byron Bay and Ballina

  10. Coffs Harbour

Removalist bookings have almost doubled in growth compared to 2020 and the company is expecting a  40% growth between now and February 2022.

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