Nearly three million people across Australia and New Zealand will be encouraged to take a Winter break in New South Wales, as the wonders of the State are showcased this weekend in a 40-page Love Every Second of Sydney & NSW in Winter guide.
The guide, available through publications including Sunday Telegraph in Sydney, the Sunday Herald Sun in Melbourne, the Brisbane Sunday Mail, the Perth Sunday Times, the Adelaide Sunday Mail, the Canberra Times, as well as various titles across Regional NSW and North East Victoria, is published by Destination NSW, the NSW Government's tourism and major events agency.
For the first time it will also be accompanied by a bonus souvenir Vivid Sydney guide, which will provide readers with all the details of this year's festival, on from 22 May to 8 June.
Destination NSW Chief Executive Officer Sandra Chipchase said that the publications highlight some of the best things to see, do and experience in NSW this Winter.
“NSW turns up the heat in the cooler months, with a bumper line-up of events and festivals right across the State, with something for all ages and tastes,” Ms Chipchase said.
“Vivid Sydney continues to be the centrepiece Winter event, and it will be bigger and better than ever this year, with light, music and ideas shining brightly across the city. Last year it was named Australia's Best Tourism Event and attracted 1.43 million people from across Australia and around the World.
“The Love Every Second of Sydney & NSW in Winter magazine will also highlight the blockbuster calendar of events – many of which are NSW exclusives – over the coming months, including the premiere of Tim Minchin's Matilda: The Musical, the visit of Premier League giants Tottenham Hotspur, the first game of the State of Origin series, the Touch Football World Cup in Coffs Harbour, the Netball World Cup and the Bledisloe Cup.
The guides will also appear in newspapers in Auckland, Wellington and Christchurch in New Zealand.
“These publications have a total readership of 2.78 million people, and the guides provide all the essential information and inside tips about making a trip to Sydney and NSW unforgettable,” Ms Chipchase said.
"In addition, Destination NSW is working with a number of industry partners to offer fantastic travel deals as part of the campaign," she said. For more information on the Vivid Sydney festival, visit Vividsydney.com. More information on NSW and Sydney can be found at sydney.com and visitnsw.com.