As well as visible branding on Storm's media polo and on field jersey, park signage and the Tigerair cheerleaders, the airline will be making its presence on home match days stronger than ever with the addition of a number of new game day activations to add to the fun and excitement at AAMI Park.
The flying Tigerair blimp returns to the park this weekend, but with the addition of a “fan cam” linked to the big screens attached this year, encouraging fans to show their “purple pride” as it flies past.
Toby, the Tiger mascot will make his first public appearance at a Melbourne Storm match this weekend. Fans will have the chance to win a Tigerair flight voucher when they take a photo with Toby the Tiger and enter the Instagram competition on the day, hashtagging #TigerairAU. The winner will be announced at half time on the big screen.
Coming soon, Tigerair will release a Tips To Flying Tigerair video starring Melbourne Storm players including Cameron Smith, Billy Slater and Cooper Cronk, to help educate the travelling public about flying with Tigerair.
Tigerair Australia Commercial Director, Adam Rowe says the airline is proud to call Victoria home and is excited about once again backing the boys in purple for the 2015 NRL season.
“We've come a long way over recent times in terms of rebranding, repositioning and rebuilding the business and we're keen to spread the word about the new-look Tigerair.
“Working with one of the strongest sporting teams in Australia makes sense. There are a number of strong synergies between the two organisations including a joint focus on growing our fan bases this year.”
Mr Rowe adds that Tigerair is an enabling brand that provides sports fans with the opportunity to catch their favourite team in action more often.
“The Tigerair brand is also about innovation and this year we've added a number of fun consumer activations to engage Storm fans in exciting new ways. As part of the sponsorship we will further engage Storm fans offering exclusive deals to help them get to the games and support their team.
“We're there for the team but equally, we're there for the fans,” he said.
Melbourne Storm Commercial Director Ben Dunn commented:
“Tigerair has developed into one of the Storm's most dynamic partners and their increased focus on delivering new fan engagement across the 2015 season is exactly where we want to be. Our fan base is strong and spread all over Australia, not just in Melbourne. Tigerair will be rewarding Storm fans at our home games as well as helping all our fans follow the team throughout the season."
Background:
Melbourne Storm Rugby League Club has grown to be a one of the NRL's powerhouse clubs through continued success on and off the field. One of the strongest sporting brands in Australia, Storm has played in five of the past nine grand finals, including the 2012 premiership.
Tigerair Australia is committed to delivering the best in terms of affordable and reliable air travel with friendly and professional service. The airline currently has 12 popular routes on sale with further network announcements to be made in due course.
In 2013, Tigerair Australia signed a two year agreement to be Melbourne Storm's official airline partner for NRL seasons 2014/2015.
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