A new visitor guide promoting the wide range of adventures that can be enjoyed across the Western Plains aims to encourage visitors to stay in the region for longer.
The Great Western Plains ‘Great Big Adventures’ Visitor Guide was launched last night at an Inland NSW Industry networking event in Dubbo.
Graham Perry CEO of Inland Tourism said the Visitor Guide was a great example of regional collaboration and demonstrated how the region can be collectively promoted to build visitation.
“Consumer research indicates that this region needs to promote its strengths in regards to family nature-based adventures while also highlighting its diversity of tourism product including cultural experiences, regional produce and events,” explained Mr Perry.
“This Guide has been collaboratively produced by six Local Governments and brings life a range of experiences from across Central Inland NSW – connecting with prospective visitors through great content, images, trails and packages”.
Mr Perry congratulated the participating Councils on the integrated design of the guide which includes a range of regional trails and experiences.
“With the theme of Great Western Plains, Great Big Adventures the guide showcases the nature, food and wine, art, cultural and family adventures the region offers. The Guide also includes some Great Western Plains visitor packages which provide consumers with convenience, great value and unique experiences.”
The result of collaboration between Coonamble, Dubbo, Gilgandra, Narromine, Warren and Warrumbungle Councils, the Guide was developed as a part of the industry and community developed Destination Management Plan.
“By taking a regional approach to tourism, Great Western Plains can be profiled as a destination, enticing visitors to experience all that this great region has to offer and encouraging them to explore that little bit further and for a little longer.”
The Guide is part of a broader destination appeal program. It was strategically aligned to be printed on the reverse side of 150,000 Dubbo City Guides to maximise distribution, manage production costs and encourage an increase in visitor nights in the region.
The Great Western Plains Great Big Adventure Visitor Guide will be available online and is supported by a website – www.greatwesternplains.com.au
Mayors of the participating Councils provided comments of support:
Mayor of Coonamble Shire Council Alan Karanough said: “We are supporting development of the Great Western Plains Destination Appeal Program because a regional marketing and a product development approach is necessary to engage our target visitor markets.”
Mayor of Dubbo City Council Mathew Dickerson said: “Dubbo benefits from a strong region as visitors will travel through Dubbo to access the great attractions further afield. By encouraging extended stays in the region Dubbo’s tourism market will grow as visitors combine a stay in Dubbo with many of the adventures offered in the wider region.”
Mayor of Gilgandra Shire Council, Councillor Doug Batten said: “We are supporting development of the Great Western Plains Destination Appeal Program because this cooperative approach to marketing our region was highlighted by the extensive Destination Management Planning (DMP) process that the region has successfully undertaken. Our Council understands the need to work collaboratively across local government boundaries to promote our region.”
Narromine Shire Council Mayor, Councillor Bill McAnally said: "The release of the new Great Western Plains Visitors Guide has provided Narromine Shire with an opportunity to work collaboratively with our neighbouring Councils to increase destination awareness, and grow tourism visitation across the region. Council is committed to continuing the development of strong tourism marketing initiatives that profile Central Inland NSW as a true destination.”
Mayor of Warren Shire Council Councillor Rex Wilson OAM said; “We are supporting development of the Great Western Plains Destination Appeal Program because we believe this to be an important initiative in promoting our region and that this will prove to be extremely beneficial over the long term.”
Mayor of Warrumbungle Shire Council Councillor Peter Shinton said: “Warrumbungle Shire agreed to participate in this program because we see benefits in working as a targeted region with diverse tourism product where everyone can benefit.
The Great Western Plains Destination Appeal Program grew out of discussion held over a period of time at the Central Inland level. The discussion acknowledged the potential of the program to build on and grow the tourism product of the whole region, creating a cohesive and constructive tourism marketing initiative that profiles Central Inland NSW as a true destination.”