Mr Stoner said that over four weeks in November (2013) the NSW Saturday Lotto draws will promote the Sydney Opera House thanks to a partnership between NSW Lotteries, the NSW Government and Sydney Opera House.
“The Sydney Opera House has become Australia’s most internationally recognised landmark and a vital part of our identity and visitor economy,” Mr Stoner said.
“The Opera House has a historic connection with lotteries, with the Opera House Lottery raising more than $105 million from 1957 to 1986 to help finance the iconic building’s construction.
“To celebrate its 40th Anniversary the Sydney Opera House is rekindling this connection with the lottery.
- Mr R Faulder, holding his winning ticket in the fourth lottery in 1958
“During the month of November the Saturday Lotto draw, along with other marketing initiatives, will promote the Sydney Opera House’s Anniversary milestone.
“Unlike the Opera House Lotteries of the past, this initiative will not see a direct connection between ticket sales and Opera House funding.
“Funding from the partnership will instead support the Anniversary celebrations and a new Opera House Welcome Centre to help enrich the experience of the 8.2 million people who visit the Opera House each year,” he said.
In total, the partnership represents a multi-million dollar investment with the NSW Government contributing $1.5 million.
The NSW Lotteries investment includes:
- A significant sponsorship fee for Sydney Opera House;
- Extensive media and marketing support to promote Sydney Opera House through the Saturday NSW Lotto partnership;
- Special-edition Opera House branded Instant Scratch-It tickets; and
- Development support for an Opera House grassroots fundraising campaign.
- Mr R Faulder, holding his winning ticket in the fourth lottery in 1958
Minister for Tourism George Souris said the NSW Government has provided more than $150 million towards Sydney Opera House’s recent major infrastructure works, the largest construction project undertaken since the Opera House opened in 1973.
“The Opera House is an internationally recognised symbol of our State and one of the NSW Government’s most significant cultural assets. It anchors Sydney as the gateway for international tourism in Australia,” Mr Souris said.
“That’s why the NSW Government has recently committed $13.7 million to the Sydney Opera House in 2014-15 to develop a Masterplan for the building’s future.
CEO of the Tatts Group, the operator of NSW Lotteries, Robbie Cooke welcomed the partnership, saying: “The Opera House is a symbol of national pride and we are delighted to support this icon.”
Opera House CEO, Louise Herron, said: “The November Saturday Lotto partnership is a highly symbolic show of support for the renewal of the Sydney Opera House.
“Our 40th Anniversary is about reaching into our history as we launch into a decade of renewal to secure the Opera House for future generations,” Ms Herron said.
“I am thrilled that the NSW Government and NSW Lotteries have generously agreed to support the Opera House through this initiative.”
Denmark’s Crown Prince Couple, HRH Crown Prince Frederik and HRH Crown Princess Mary will visit in October this year in tribute to the Opera House’s Danish architect Jorn Utzon, and to celebrate the enduring links between Denmark and Australia first forged by the Opera House.
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