Miss World Australia 2016 to launch TAT's Women's Journey campaign

Tourism Authority of Thailand appoints Miss World Australia to launch its inaugural Women's Journey Thailand campaign.

Sydney, 30 June 2016: To mark the occasion of Her Majesty Queen Sirikit's birthday, the Tourism Authority of Thailand (TAT) has designated August 2016 as a month for female travellers.

For the first time ever, TAT is launching a campaign to attract local and international female travellers to enjoy some of the country's many attractions with a wide range of activities, special offers, discounts and privileges, whether travelling alone or with groups of friends, across the month of August.

Miss World Australia will act as the TAT Brand Ambassador in Australia and will visit Thailand between 31 July – 9 August to attend the Opening Ceremony of "Women's Journey to Thailand 2016 before touring Bangkok, Ayutthaya, Chiang Mai, Chiang Rai and Phuket.

The initiative covers five different promotional concepts:

·      Beautiful Look
·      Beautiful Shape
·      Beautiful Mind
·      Beautiful Retreat
·      Beautiful Experience

In conjunction with the Amazing Thailand Grand Sale, which runs from 15 June to 31 August, women will be offered a wide range of offers and chances to win prizes.

In their Spend & Win campaign, for every 500 Baht spent, women will be awarded 10 chances to win a grand prize of 365 days travel in Thailand.

In addition to this, there will be daily offers at all 500 participating retailers, restaurants and attractions, with a total of 1500 special offers each month, and they will also be rewarded for shopping and dining with free cash vouchers.

Women will also be offered exclusive discounts on spa treatments, hotel stays, entry to attractions such as Chiang Mai Zoo and Underwater World, and wide range of retailers and restaurants. For the golfers out there, women will also be gifted complimentary green fees during August at seven participating golf clubs.

Mr. Yuthasak Supasorn, TAT Governor said, "Increasingly women are coming to Thailand in groups or as solo travellers and expect to find activities and attractions geared to their needs. So, this campaign will broaden their recognition on how Thailand can cater for a great experience to female travellers like nowhere else."

For more special offers and further details on Women's Journey Thailand, please click: www.tourismthailand.org/womensjourney