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| Brodie Carr, MD, Tourism Western Australia |
It was encouraging to see the Prime Minister’s announcement this morning following the National Cabinet about guidelines around a three-step approach to easing coronavirus restrictions, with each State and Territory to determine how this will be applied.
On Sunday, the Premier will announce the next phase for WA and the roadmap for easing coronavirus restrictions.
Thanks for taking the time to join me last week for our online industry update on Tourism WA’s big-picture marketing strategy going forward.
As I mentioned in the presentation, we will remain active on our social channels throughout each stage of our COVID-19 recovery including a new holding social campaign.
We have deliberately waited until after the Prime Minister’s announcement today to launch the “Adventure Awaits” campaign so it is as current as possible. We are planning more content following the Premier’s announcement on Sunday. This has placed even more importance on the need for tourism businesses to ready themselves for travellers.
The campaign will encourage people to keep our State front of mind as a must-visit holiday destination and will run until intrastate regional restrictions are lifted and the time is right to travel again. We’re currently developing a toolkit for tourism operators to have the opportunity to be featured as part of this campaign. More information will be available in the next edition of Talking Tourism on May 14.
This campaign will be able to pivot when intrastate borders open and I look forward to sharing more information with you soon about what this will look like and the next steps.
We are also showcasing some of the best WA holiday experiences on our new Virtual Hub, which brings together immersive content from tourism operators around the State.
I’d encourage you all to get involved if you can - find out more about how you can get involved here.
Hope you have a great weekend,
Brodie Carr
Managing Director
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