Australian Travellers' tastes and preferences are often guided by world events and exchange rates. However, some destinations remain 'evergreen' as they continue to attract visitors despite geopolitical factors. Here is a list compiled from internet sources.
Here are the top 10 destinations for Australian travellers:
- Indonesia: With 1.37 million Australians visiting in 2023, Indonesia has become the top destination for Australian travellers, overtaking New Zealand. Most visits (86%) were for holidays
- New Zealand: 1.26 million Australians travelled to New Zealand in 2023, with 43% visiting for holidays and 38% to see friends and relatives
- United States: The USA attracted 714,300 Australian visitors, many of whom travelled for holidays or to visit friends and relatives.
- United Kingdom: 615,280 Australians visited the UK, many of whom were drawn to its cultural and historical attractions.
- India: India welcomed 416,440 Australian visitors, many of whom travelled for business, education, or to visit friends and relatives.
- Singapore: 392,340 Australians visited Singapore, enjoying its food, culture, and entertainment options.
- Japan: Japan attracted 360,120 Australian visitors, who were drawn to its unique culture, food, and scenery.
- South Korea: 353,170 Australians visited South Korea, with many interested in its technology, culture, and history.
- Indonesia (again, but for a different reason): Indonesia also made the list due to its popularity among Australian travellers for education and employment purposes.
- Hong Kong: Hong Kong rounded out the top 10, attracting 211,240 Australian visitors who enjoyed its shopping, dining, and entertainment options
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Observing any changes in this list as predictions about global political events unfold in 2025 will be interesting.
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The data above was shared by Flight Centre at the 2025 TravMedia Summit in Sydney |
Observing any changes in this list as predictions about global political events unfold in 2025 will be interesting.
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Cost-of-living and other events are also having an impact of travellers' choices |
The most common reasons travellers change their minds and defer or cancel their plans are:
- Safety and Security Concerns: Many travellers postpone their trips due to safety and security concerns, such as terrorism, crime, or unrest in their destination
- Health Risks: The risk of contracting diseases, such as COVID-19, or other health concerns, like outbreaks of infectious diseases, can cause travellers to defer their plans.
- Natural Disasters: Natural disasters, such as hurricanes, earthquakes, or tsunamis, can make travellers reconsider their travel plans.
- Financial Constraints: Sometimes, travellers may need to defer their plans due to financial constraints, such as unexpected expenses or changes in their financial situation.
- Personal or Family Obligations: Travellers may also defer their plans due to personal or family obligations, such as a family emergency, a wedding, or other important events.
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