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Monday, February 27, 2023

IMM Australia Shows Travel Industry Rebound in Full Swing

The travel industry's continuing return to pre-2020 conditions was evident as more than 450 media, PRs and industry leaders attended TravMedia's eleventh annual International Media Marketplace (IMM) Australia at ICC Sydney. Attendees said they were excited about near-normal conditions, and the event saw a year's worth of editorial coverage, media visits and events planned in just one day.

IMM Australia connected 200 Australian and New Zealand travel media with 190 PR professionals representing more than 143 international tourism brands alongside industry leaders. Participants held more than 3,000 prescheduled, one-on-one appointments and attended 4.5 hours of open networking across multiple catered events.

Global delegates shared insights into the best experiences, new hotels and destinations that will entice more people to travel in 2023 and beyond.

“We've been hosting IMM events around the world for more than a decade. We know how difficult the last few years have been due to Covid, but today's event showed that we are almost back to pre-pandemic travel levels,” observed Nick Wayland, TravMedia's CEO & Founder. “From speaking to participants, it is obvious that confidence in the future of travel is high. The buzz in the room was palpable as people connected with old friends and made exciting plans for the year ahead.”

Headline sponsor Expedia Brands (Expedia, Wotif and Stayz) used the occasion to showcase their No-Normal activation, transporting guests to the famous White Lotus hotel in Palermo.

Destination NSW created a Feel New Hotel pop-up for their morning and afternoon tea sponsorship featuring NSW produce, including Bondi Wash skincare, freshly shucked Sydney Rock Oysters and Allie's pressed juices.

Townsville North Queensland surprised guests by launching their 'Up for Unexpected' campaign with a lively performance by The Voice Australia star Trent Bell singing the campaign's signature song. Local characters from Townsville shared their entertaining stories.

The Tourism New Zealand Media Zone allowed attendees to take a moment away from the hustle and bustle in a fern forest with freshly ground Kiwi coffee from Coffee Supreme, which kept energy levels high for scheduled appointments.

Sponsors Spain Tourism Board and Aichi Prefecture provided gift bags and reusable water bottles for media delegates.

The day concluded with an official cocktail party hosted by Merlin Entertainments Group at SEA Life Aquarium, where guests were transported to a magical underwater world and served drinks and canapes while sharks, turtles and colourful fish floated around them. Surprise guests from Madame Tussauds included Liam Hemsworth and Ray Meagher (Alf from Home & Away) in waxwork form, both of whom were popular for selfies.

The day before IMM, the fifth annual TravMedia Summit Australia convened 300 media and industry thought leaders to delve into present and future trends across the industry, including a keynote by one of Australia's most prolific travellers, Getaway Host Catriona Rowntree. Visit Europe was Headline Sponsor, with Crown Sydney hosting the drinks after.

Media in attendance included top national travel editors, writers, broadcasters, and editorially-minded influencers from the following outlets (A-Z): 2GB, 3AW, 7 Network Australia, A Lovely Planet, ABC, ABC Radio, ACM,, Adventures All Around, AFR, Arrived Magazine, Asia Family Traveller, Aus Biz, Australian Country, Australian Geographic, Australian Traveller,, BBC Travel, Big Splash Media, Blue Mountains Tourism, BoomingOnTravels, Broadsheet, Broadsheet NZ, Business Insider, BuzzFeed Australia, Captured Travel, Caravan and Camping with Kids, Caravan World, Caravans & Destinations, Centurion magazine, COAST, Company Director magazine, Cruise & Travel, Cruise Critic, Cruise Passenger, Culture Trip, Daily Addict, Dare, delicious., Discover, Discovery, Domain, Driven Women, Eat drink + be Kerry,, enRoute (Air Canada), enVoyage (EVA Airlines), Escape, Expat Life in Thailand, Explore Hawaii, Explore Travel, First Class Magazine, Fluffy Towel, Fodor, For the Love of Travel, Frommer's, get lost, Good Food, Good Weekend, Gourmet Traveller, GRAZIA, Great Walks, Hair Romance, Hardie Grant, Harper's BAZAAR, Have Wheelchair Will Travel, HER Holiday, Heritage New Zealand, High Tea Society, Hindustan Times, HipCamp, HM magazine, Holidays for Couples, Holidays with Kids, Honeycombers Bali, Honeykids Asia, Hospitality magazine, House of Wellness, Hurtigruten Magazine, International Traveller, Island Spirit, JAIR 87.8FM, KarryOn, Khaleej Times, LATTE, Let's Travel, Life Unhurried, Lifestyle 55+, Limelight, LMD Publication, Locale Magazine, Lonely Planet, LotsaFreshAir, Luxe Surf Style, LuxeGetaways, Luxury Travel, M magazine, Mamamia, Matador, Meeting Newz, Men's Health Australia, Menu Magazine, MiNDFOOD, Moon Travel Guides, Motorhomes, Mr & Mrs Romance, My Five Romances, NatGeo Traveller, New Idea, New York Times,, Nine Radio Network, Not A Ballerina, NZ Business Traveller, NZ Herald, Ocean Magazine, Ocean Road Magazine, Only Sports, Out & About with Kids, Outback, Paddling Magazine, Paradise Magazine (Air Niugini), Peak Evolution Media, PEDESTRIAN.TV, Perth Is OK!, Polka Dot Wedding, POPSUGAR Australia,, Prevention magazine, PS News, Qantas magazine, Queensland Camping, Refinery 29, Road Trip Australia, Romance Media, RVDaily, SBS Food, Scuba Diver magazine, Selector, Senior Traveller, Seniors Today, SIDE-NOTE, Signature Luxury Travel & Style, Signature Media, Signature Travel Luxury & Style, Sitchu, Small World Media, So Where Next, South China Morning Post,, Staycation Australia,, Sunday Life, T Australia, Tales and Trails,, The Asia Collective, The AU Review, The Australian, The Australian Women's Weekly,The Big Chilli, The CEO Magazine, The Guardian, The Guardian Australia, The Hotel Guru, The Independent, The New Daily, The Road Ahead, The Salt Sirens, The Saturday Paper, The Star Malaysia, The Sunday Times, The Telegraph, The Times, The Travel Temple, The Weekend Australian, This Magnificent Life, Thrillist, Time To Wander, Time Travel, Turtle, TimeOut, Tourism NT, Travel + Luxury,Travel Australia Today, Travel Awaits, Travel Bulletin, Travel Monitor,, Traveller, Travelletto, TravelManagers Luxury and Indulgence, Traveloscopy, Traverse, Tropical Go!, Truly Aus, Truly Pacific, UK Travel Planning, Unsealed 4x4, Vacations & Travel, Van Life Theory, Verge Magazine, Virgin, Vogue, Vogue UK, Where Wild Things Roam, Wild Wilderness, Wish, Woman's Day, Women's Health, Women's Health, World Luxury Living, World Nomads, xyzAsia.

IMM Australia 2023 Exhibitors (A-Z): Abercrombie & Kent, Accor, Aichi Prefecture, Alterra Mountain Company, AlUla, Arizona Office of Tourism, Aurora Expeditions, Australian Society Of Travel Writers, Australian Wildlife Journeys, Austrian National Tourist Office, Baillie Lodges, Brand USA, Brisbane Economic Development Agency, Chimu Adventures, ChristchurchNZ, Colorado Tourism Office, Coral Expeditions, Crown Resorts, Crystalbrook Collection, Cultural Attractions of Australia, Destination British Columbia, Destination Canada, Destination Gold Coast, Destination Great Lake Taupo, Destination Marlborough, Destination NSW, Destination Vancouver, Discover Aboriginal Experiences, Disney Destinations International, Enterprise Dunedin, Expedia Group, Experience Co, Explore, Explore Shizuoka, Far East Hospitality, Four Seasons Hotel Sydney, Fraser Coast Tourism and Events, G'day Group, GLOBUS, Family of Brands, Great American West, Great South, Gwinganna Lifestyle Retreat, Hamilton & Waikato Tourism, Hawai'i Tourism Oceania, Hawke's Bay Tourism, Hong Kong Tourism Board, Hoshino Resorts, Huon Valley Tasmania, IHG Hotels & Resorts, Inside Travel Group, Intrepid Travel, Jamala Wildlife Lodge, Japan National Tourism Organization, Jean-Michel Cousteau Resort Fiji, JOALI Maldives + JOALI BEING, Journey Beyond, Kingfisher Bay Resort, K'gari (Fraser Island), Korea Tourism Organization, Kyushu Tourism Promotion Organization, Langham Hospitality Group, Las Vegas Convention and Visitors Authority, LATAM Airlines, Los Angeles Tourism, Luxury Lodges of Australia, Marriott International, Inc, McLaren Vale Grape Wine & Tourism Association, Memphis Tourism, Merlin Entertainments Group, Mount Faber Leisure Group, Mount Lofty House Adelaide Hills, New York's Backyard, Hudson Valley, Northern Escape Collection, NYC & Company, Opera Australia, Outrigger Hotels & Resorts, Ovolo Hotels, Raffles Bali, Raffles Singapore, RAKxa Wellness Medical Retreat, Reflections Holiday Parks, Rocky Mountaineer, Sentosa Development Corporation, Shangri-La Sydney, Sheraton Grand Mirage Resort Port Douglas, Silversea Cruises, Simple Cuba, Soulshine Bali, South Australian Tourism Commission, Spain Tourism Board, Sri Lanka Tourism Promotion Bureau, Switzerland Tourism, Tahiti Tourisme, Tairāwhiti Gisborne, Tangalooma Island Resort, Tauck, The Goring Hotel London, The Lancemore Group, The Star Brisbane / Queen's Wharf Brisbane, The Star Entertaiment Group, The Tweed Tourism Co., Thredbo, Tobu Railway, Tokyo Convention & Visitors Bureau, Tourism and Events Queensland, Tourism Central Otago, Tourism Ireland, Tourism Malaysia, Tourism New Zealand, Tourism Noosa, Tourism Northern Territory, Tourism Tropical North Queensland, Tourism Western Australia, Tourism Whistler, Townsville Enterprise, Travel Manitoba, Travel Nevada, Travel Oregon, Travel South USA, Travel Texas, Ultimate Winery Experiences Australia, Vanuatu Tourism Office, Viking Cruises, Virgin Limited Edition, Visit Anaheim, Visit California, Visit Kinosaki, Visit Maldives, Visit Park City, Visit Ruapehu, Visit Seattle, Visit Sunshine Coast, Visit Utah, Visit Victoria, VisitBritain, VisitCanberra, Voyages Indigenous Tourism Australia, Walk Japan, Warner Bros. Studio Tour Hollywood, Windstar Cruises, World of Hyatt, Wyndham Destinations Asia Pacific.

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