Nick Baker, CEO of Reflections Holidays, reveals the shift of Aussies toward experiences over material gifts this festive season, reflecting a desire to see more of our own backyard and pooling family and friendship gift-giving budgets.
The latest Amex Trendex report revealed 63 per cent of respondents preferring experiential gifts, such as live events or travel, over material items and 74 per cent expressed a desire to share experiences, such as a trip or an event, with loved ones instead of exchanging physical presents.
Aussies are embracing a more thoughtful and experiential approach to gifting this holiday season, with travel and meaningful experiences at the forefront. This reflects a broader global trend, with Aussies moving away from material gifts and instead prioritising quality time with loved ones, self-care, and unforgettable travel experiences to make their holidays more meaningful.
So, why are Aussies choosing experiences over possessions this festive season?
Nick Baker, CEO of Reflections Holidays (supplied)
We ask Nick Baker, CEO of Reflections Holidays
Q: How experiential travel is reshaping holiday traditions, offering Aussies a way to create lasting memories with loved ones while making their hard-earned cash go further in the cost-of-living crisis
A: Experiential travel is redefining how Australians celebrate the festive season, especially as the rising cost of living forces many to rethink their spending. Rather than focusing on material gifts, more Aussies are choosing shared experiences that bring their loved ones together while making their money go further. Travel offers a unique way to create lasting memories without the pressure of buying expensive presents. Destinations are stepping up to meet this demand, providing affordable and immersive getaways where families can connect, relax, and explore Australia's stunning landscapes. It's a way to celebrate that feels both meaningful and financially savvy.
Q: How prioritising experiences over material gifts aligns with the global shift toward personal wellness and meaningful connections
A: People are realising that experiences like travel or live events are far more enriching than physical items, and this change in mindset is reflected in the latest Amex Trendex report. According to the study, 63% of respondents said they preferred experiential gifts over traditional presents, and 74% wanted to share experiences with loved ones rather than exchanging things. Australians are fully embracing this trend, valuing the opportunity to spend quality time with family and friends while focusing on self-care and creating memories. It's a shift that makes the holidays feel more thoughtful and socially rewarding.
Q: Why Reflections Holidays is seeing a surge in festive bookings as Aussies embrace gift-giving through nature-based travel experiences
A: As we gear up for another Aussie summer, we're finding any excuse to head outdoors—and what better way to do so than spending time with family over the festive season? Many families are embracing a shift toward more meaningful and sustainable gift-giving, choosing nature-based travel experiences over traditional presents.
Reflections Holidays has noticed a rise in festive bookings, reflecting this cultural change. Families are pooling their resources to create shared memories, unwind in nature, and soak up Australia's stunning outdoors. This trend isn't just about moving away from consumerism; it's about making conscious, eco-friendly choices that align with a growing appreciation for sustainability.
The focus on nature-based celebrations highlights how Australians are rethinking the way they connect during the holidays—prioritising time together and experiences that leave a lasting impact.
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